Responsibilities

• Manage digital advertising campaigns from booking and set-up through to optimisation, completion and reporting.
• Set up and monitor campaigns across Global Finance's website, newsletters and other digital platforms.
• manage standard and bespoke advertising formats, including display banners, takeovers, sponsored placements and premium inventory.
• Apply targeting according to geography, content section, audience segment and other agreed campaign parameters.
• Monitor campaign pacing, inventory and delivery to ensure that contractual commitments are achieved.
• Identify potential delivery issues early and recommend practical solutions.
• Work with the commercial team to confirm campaign requirements, assets, timelines and KPIs before launch.
• Maintain accurate campaign records and ensure that advertising creative complies with technical and brand specifications.
• Manage sponsored articles and branded-content campaigns from initial brief through to publication, promotion and reporting.
• Coordinate timelines and deliverables across clients, commercial, editorial, design, marketing and production teams.

Requirements

• Experience delivering digital advertising or integrated marketing campaigns.
• A strong understanding of display advertising and digital campaign management.
• Experience using Google Ad Manager or a comparable advertising platform.
• Experience with LinkedIn Campaign Manager, Google Ads or similar paid-media platforms.
• Familiarity with GA4 and digital campaign measurement.
• Understanding of key advertising and marketing metrics, including impressions, viewability, CTR, engagement, conversions and cost efficiency.
• Strong analytical skills and the ability to turn campaign data into clear recommendations.
• Excellent project management, organisational and attention-to-detail skills.
• Confidence working with clients and coordinating multiple internal stakeholders.
• Ability to manage several campaigns and deadlines simultaneously.

Benefits

• NEST Pension
• BUPA Medical + Dental
• Summer half-day Fridays
• International travel to company events