Responsibilities

• Run Paid Advertising Campaigns; supporting their planning, execution, and optimisation across channels including Google Ads and Microsoft Ads, with a focus on improving performance and delivering measurable results.
• Assist in managing and scaling paid media budgets, contributing to programmes exceeding £1m in annual spend across multiple accounts, applying a test and learn approach to improve ROI/ROAS and effectiveness of campaigns
• Contribute to channel diversification initiatives by identifying and testing new opportunities to improve reach and performance.
• Work closely with digital agencies and external partners to deliver effective campaigns that generate high-quality leads and new business demand.
• Utilise core marketing platforms (including Google Ads, Microsoft Ads, and GA4) to support digital growth programme across the group.
• Analyse campaign data and performance metrics to provide actionable insights and recommendations for continuous improvement.
• Stay informed on market trends, platform updates, and competitor activity to ensure campaigns remain competitive within a highly saturated sector.
• Ensure tracking, tagging, and reporting are accurate and aligned with group best practices to ensure high quality data is delivered where possible.
• Demonstrate a working knowledge of Google Analytics 4 (GA4), including interpreting performance data, building reports, and recommending optimisations.
• Monitor and report on key performance metrics (e.g. ROI, CTR, CPC, etc) using GA4 and platform data (Google Ads and Microsoft Ads).

Requirements

• 2+ years experience in Paid Search / Paid Advertising
• Experience of running Paid Advertising Campaigns across Google Ads and Microsoft Ads (planning, execution, and optimisation) is preferred
• Ability to attend 3 days per week in Nottingham office (hybrid working)