Responsibilities

• Running paid campaigns across Meta, TikTok, Google and YouTube etc including monitoring current campaigns, setup, audience and targeting, budget pacing, creative testing, optimisation and reporting.
• Launching campaigns behind releases, tours, specials and brand partnerships, often several at once and on short notice.
• Reading the data daily and moving spend to what is working, not to what was working last week.
• Owning the reporting that tells us what a campaign actually returned.
• Building on agents that do defined jobs and then proving they do them well.
• Designing them and scoping a task narrowly enough that an agent can understand it, writing the prompts and system instructions, wiring them into the data they need, whether that is the ad platform APIs, our sheets, our dashboards or our own content library.
• Analysing them meticulously. Reading agent output and transcripts to find where they drift, hallucinate, or quietly do the wrong thing.
• Understanding whether a prompt change improved things or just 'felt better'.
• Running your agent team that pull Meta, TikTok, Google and YouTube reporting into one daily view and flag what changed.
• Agents that watch creative fatigue and tell us when an asset is burning out.

Requirements

• Real, demonstrable AI fluency.
• Deep hands-on experience running paid social and search with real budgets.
• A sharp eye for creative that performs, and the judgement to kill your own work when the data says so.
• Comfort with data and the habit of proving what worked rather than asserting it.
• The pace to keep up in a business running several things at once.

Preferred

• Experience in music, entertainment or media.
• Short-form video and clipping know-how.
• Any coding or automation background with Python, APIs, Zapier, n8n, or whatever you have used to make systems talk to each other.
• Experience writing evals or testing model output systematically.
• Grokbot, Claude, Open AI experience as well.