Responsibilities

• Develop and implement comprehensive destination marketing strategies aligned with tourism and commercial objectives
• Lead integrated campaigns across digital, social media, content, email, PR, partnerships, events, and traditional marketing channels
• Develop annual destination marketing plans, campaign calendars, budgets, timelines, and performance objectives
• Lead destination brand positioning, messaging, storytelling, and promotional initiatives
• Promote destinations, attractions, cultural experiences, events, tours, accommodation, and tourism products
• Develop and oversee content strategies across websites, social media, blogs, newsletters, destination guides, video, and other channels
• Manage paid and organic campaigns across Google, Meta, TikTok, YouTube, and other relevant platforms
• Oversee SEO, content marketing, email marketing, social media, digital acquisition, and conversion initiatives
• Develop strategic relationships with tourism boards, travel agencies, tour operators, hotels, airlines, attractions, media organisations, influencers, and local tourism partners
• Identify and develop co-marketing, sponsorship, affiliate, partnership, and promotional opportunities

Requirements

• 2–5+ years of relevant experience in destination marketing, tourism, travel, hospitality, digital marketing, or a related field
• Degree, diploma, or equivalent practical experience in Marketing, Tourism, Travel, Hospitality, Business, Communications, or a related discipline
• Strong understanding of destination marketing, tourism strategy, digital marketing, and visitor behaviour
• Proven experience developing and executing integrated marketing campaigns
• Strong copywriting, storytelling, brand development, and content strategy skills
• Experience managing social media platforms including Instagram, Facebook, TikTok, LinkedIn, and YouTube
• Strong understanding of SEO, paid advertising, email marketing, analytics, and digital acquisition
• Experience using tools such as Google Analytics, Google Ads, Meta Business Suite, Canva, CRM platforms, or similar tools
• Strong analytical and reporting skills with the ability to turn data into actionable marketing strategies
• Excellent project management, budget management, and organisational abilities

Benefits

• Fully remote role within the UK
• Opportunity to lead high-impact destination marketing campaigns
• Strategic responsibility across digital marketing, content, branding, PR, partnerships, and visitor promotion
• Comprehensive professional development and leadership opportunities
• Career progression towards Senior Destination Marketing Manager, Head of Destination Marketing, Tourism Marketing Director, Head of Marketing, or Marketing Director roles
• Opportunity to work with tourism boards, travel agencies, tour operators, hotels, airlines, attractions, media organisations, influencers, and international tourism partners
• Exposure to domestic and international tourism markets
• Opportunities to attend travel trade events, exhibitions, conferences, destination showcases, and networking activities
• Collaborative, supportive, and growth-oriented work culture
• Competitive salary and benefits package