Responsibilities

• lead integrated, insight-led marketing across UK and international markets and support ambitious student recruitment and growth objectives.
• translate institutional recruitment priorities into effective audience-focused plans and lead specialist teams spanning digital marketing, CRM, media and faculty marketing.
• support student growth and conversion across further education, undergraduate and postgraduate study, degree apprenticeships and distance learning.
• lead the continued development of ARU’s website and digital marketing strategy, oversee the institutional CRM roadmap and advance personalised engagement throughout the student journey.
• use data, automation, AI and predictive analytics to improve decision-making, conversion performance and maximise return on investment.
• Working closely with faculties, recruitment colleagues, international teams, agents and external partners, they will bring insight to portfolio development and student growth planning.

Requirements

• We are looking for a strategic and commercially aware marketing leader with significant experience of student recruitment marketing in complex organisations and international markets.
• Candidates will bring deep expertise in digital marketing, CRM, websites and performance analytics, alongside a strong track record of leading high-performing teams, managing substantial budgets and building effective relationships with senior stakeholders.