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7 weeks ago

Advocacy Lead- Nashville, TN

Enthuse-Marketing

Nashville, TN (On-site)Full time$90K/yr – $105K/yr
7 weeks ago

Advocacy Lead- Washington, DC

Enthuse-Marketing

District of Columbia, USA (On-site)Full time$105K/yr – $120K/yr
7 weeks ago

Advocacy Lead- Las Vegas, NV

Enthuse-Marketing

Las Vegas, NV (On-site)Full time$95K/yr – $110K/yr

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Find marketing roles you could actually win

3 open roles0

Popular searches:

Growth MarketingHead of MarketingSEO ManagerProduct MarketingPaid MediaBrand Manager
Growth MarketingHead of MarketingPerformance MarketingContent StrategySEO ManagerProduct MarketingDemand GenerationBrand ManagerPaid MediaMarketing AnalyticsCRM ManagerSocial Media
3 jobs

Advocacy Lead- Nashville, TN

Enthuse-Marketing

Nashville, TN (On-site)

$90K/yr - $105K/yrIn-houseFull-timeSenior level5+ years exp.
7 weeks ago

Advocacy Lead- Washington, DC

Enthuse-Marketing

District of Columbia, USA (On-site)

$105K/yr - $120K/yrIn-houseFull-timeSenior level5+ years exp.
7 weeks ago

Advocacy Lead- Las Vegas, NV

Enthuse-Marketing

Las Vegas, NV (On-site)

$95K/yr - $110K/yrIn-houseFull-timeSenior level5+ years exp.
7 weeks ago
Enthuse-Marketing

Advocacy Lead- Nashville, TN

Nashville, TN (On-site)

$90K/yr – $105K/yrSenior Level5+ years expFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the local advocacy and education ecosystem for a spirits portfolio, turning trade-relationship building, category education, and market insights into partner-ready programs.

  • Trade advocacy and relationship building: cultivate bartender, bar program, distributor, and influencer connections and represent the portfolio at industry events.
  • Education and category leadership: design staff trainings, seminars, and customer workshops to drive premiumization and category understanding.

Job Description

Responsibilities

  • Legal and Compliance Accountability . Maintain all legal and marketing code guidelines
  • Trade Advocacy & Relationship Building . Build authentic relationships with bartenders, beverage directors, bar owners, retailers, distributor partners, and industry influencers.
  • Trade Advocacy & Relationship Building . Develop and execute advocacy strategies that strengthen a spirits portfolio’s reputation and influence within the spirits and hospitality community.
  • Trade Advocacy & Relationship Building . Represent the portfolio at trade events, industry conferences, tastings, cocktail competitions, and customer activations.
  • Category and Customer Education . Conduct staff trainings, trade seminars, customer workshops, and distributor education sessions.
  • Category and Customer Education . Design and deliver engaging educational programs focused on spirits categories, production methods, cocktail culture, and brand storytelling.
  • Category and Customer Education . Help customers improve category understanding, menu development, cocktail execution, and premiumization opportunities.
  • Market/Trade Intelligence Gather qualitative and quantitative insights from customers, bartenders, distributors, and industry stakeholders.
  • Agency Accountabilities. Complete accurate and timely management of agency initiatives including:
  • Budget and expense management
  • All reporting responsibilities
  • Tracking and management of performance data using agency-appointed platforms
  • Network Partnership. Serve as key liaison for the portfolio, distributor, trade and customers within a designated market
  • Learning. Develop/deepen knowledge in spirits across several categories and skills in verbal and written presentation

Requirements

  • Must be based within a 30-minute commuting distance of the designated market.
  • 5+ years of experience in spirits, beverage alcohol, hospitality, brand advocacy, or related industries.
  • Strong understanding of spirits categories, cocktail culture, and hospitality operations.
  • Experience delivering educational programming and trade-facing events.
  • Commercial acumen and ability to connect advocacy efforts to business outcomes.
  • Strong analytical and observational skills with the ability to synthesize market insights into actionable recommendations.
  • Ability to tailor communications for a variety of on-premise environments.
  • Strong budget management skills.
  • Ability to work flexible hours and travel on an ad hoc basis including nights and weekends required.
  • Must have access to reliable transportation to travel to and from accounts.
  • Desire for mentorship and willingness to contribute to team culture.
  • Manage administrative tasks with attention to meeting agency compliance guidelines and standards.

Preferred

  • Bilingual (English and Spanish-speaking) a plus.
  • Existing network within the bartending and beverage community preferred.

Benefits

  • This position offers incentive opportunities plus full benefits including Medical, Dental, Vision, 401k with match, PTO time and more!

Marketing Team

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