Responsibilities

• Growth strategy and experimentation
• Turn business objectives into lifecycle strategies across acquisition, activation, cross-sell and retention
• Frame initiatives as testable hypotheses with clear success metrics and decision points
• Design and run experiments at pace, read results honestly, and decide whether to scale, iterate or stop
• Build a continuous optimisation rhythm so each test informs the next
• Define the audience logic behind every campaign: who enters, when, on which trigger, and when they exit
• Design segmentation that reflects customer behaviour, product holdings and lifecycle stage, and stress-test it for edge cases before launch
• Prioritisation and delivery
• Manage a pipeline of competing priorities, deciding what matters most and making the trade-offs visible to stakeholders
• Plan campaigns end to end, from brief to launch to results, keeping timelines realistic for you, the build team and partners

Requirements

• 3+ years in CRM, lifecycle or growth marketing, ideally in fintech, financial services or another consumer app
• You've run campaigns that moved conversion, whatever conversion meant in your context (sign-ups, first deposits, upgrades, purchases, retention), and you can explain why they worked
• You bring a growth mindset to experimentation, and you're comfortable testing fast, being wrong and adjusting
• You're a strong project manager who prioritises well across multiple stakeholders and deadlines
• You know what looks good and what reads like great copy that resonates
• You have strong experience building segmentation and multi-step journey logic (such as Braze Canvas or equivalent), including entry and exit criteria, triggers, suppression and holdouts, and you can spot where logic could fail before it reaches a customer
• You've worked hands-on with a customer engagement platform such as Braze (preferred), Iterable or Customer.io
• You're comfortable with A/B testing and reading results, and you know the limits of what the data can tell you
• You write clearly, for customers and for internal stakeholders
• It's a bonus if…

Preferred

• You use AI tools (Claude, ChatGPT or similar) in your day-to-day work, such as drafting briefs, analysing data or speeding up experimentation
• You're familiar with Liquid or SQL
• You've worked in an FCA-regulated environment
• You have experience in product management or product development
• empathy, self-awareness, sound judgement, resilience and a collaborative mindset

Benefits

• £55,000 per annum
• Discretionary Performance-Related Annual Bonus.
• Workplace pension scheme - We invest in your future with a workplace pension scheme , contributing 5% on earnings up to £50,000 . Plan ahead with confidence while you grow your career! 🚀
• Private medical insurance (medical history disregarded)
• Employee Assistance Programme
• Cycle to work scheme
• Season ticket loan
• Free ChipX subscription for UK-based employees
• We are an equal-opportunity employer and value diversity
• Flexible working arrangements