Responsibilities

• Support the CRM lifecycle roadmap, ensuring activity is continuously monitored, evaluated and optimised.
• Analyse customer data to identify opportunities, challenges and areas for improvement.
• Create and optimise customer engagement campaigns across email, SMS, push and in-app channels.
• Own campaign delivery, QA and audience segmentation to ensure communications are accurate, relevant and delivered on time.
• Track key performance indicators and turn campaign results into clear recommendations for continuous improvement.
• Partner with Data and BI teams to support data-driven decision-making.
• Build, launch and iterate campaigns across email, push, SMS, in-app and on-platform messaging using Braze.
• Manage campaigns from audience selection and setup through to QA, launch and performance analysis.
• Monitor campaign performance and prepare post-campaign reports with clear, actionable insights.
• Analyse qualitative and quantitative customer data to identify opportunities and challenges.

Requirements

• 2-3+ years of relevant CRM experience , ideally in a consumer-facing environment
• Hands-on experience with Braze or a comparable CRM/marketing automation platform , including building and executing campaigns
• Good understanding of customer segmentation, lifecycle marketing and campaign optimisation
• Comfortable with technical terminology such as SDKs and APIs , and able to learn new tools quickly
• Ability to analyse customer and campaign data and translate insights into clear, actionable strategy
• Experience managing multiple workstreams and prioritising effectively
• Fluent English , both written and spoken
• Experience working in a multinational or multilingual environment is a plus
• Knowledge of HTML and CMS platforms is desirable
• Experience in banking, fintech or another regulated industry is a bonus

Preferred

• Experience working in a multinational or multilingual environment is a plus
• Knowledge of HTML and CMS platforms is desirable
• Experience in banking, fintech or another regulated industry is a bonus

Benefits

• 25 days annual leave + public holidays, with an extra day for every year worked
• Bupa private healthcare
• 10 paid sick days per year
• Hybrid working + up to 30 days working abroad each year
• L&D budget + 10 paid learning days per year
• Annual eyecare allowance
• Enhanced maternity, paternity and shared parental leave
• VIP Pockit & Monese accounts
• Extra paid days off for your birthday and wedding
• Regular social events and team activities