CRM Specialist

Dundee, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Build and own CRM journey planning and testing, collaborating with product and data partners to deliver personalised, data-driven campaigns that lift engagement, retention, and revenue across multiple brands.

  • Campaign planning, data segmentation, testing, deployment, and post-campaign analysis ownership
  • End-to-end CRM journeys delivery (onboarding, winback) and monetisation across DCT brands
  • Personalisation leadership through advanced segmentation, dynamic content, and journey logic

Job Description

Responsibilities

  • Working closely with the Head of CRM / CRM Manager, take ownership of campaign and journey management from planning content, creating and maintaining data selections and segments, through to testing, deployment and post-campaign analysis
  • Own the end-to-end delivery and optimisation of designated CRM journeys (such as onboarding, winback etc) and campaigns to grow digital subscription (monetisation strategies) across DCT brands
  • Ownership of testing and optimisation plans, designing and running A/B tests, sharing results and insights, and using learnings to improve future campaigns and journey performance
  • Lead the delivery of new CRM initiatives within designated workstreams, including email, push and on-site messaging, while contributing ideas and recommendations to the wider CRM roadmap
  • Work with Product teams to identify opportunities to use data, automation, triggers and personalisation to improve existing customer journeys and create new CRM communications that increase engagement, retention and revenue
  • Lead with personalisation, using advanced segmentation, dynamic content and journey logic to deliver relevant and sophisticated customer experiences
  • Work closely with the Data Science & Insights team to set up experiments, monitor KPIs, analyse performance, identify opportunities for improvement, and recommend actions to improve engagement, retention and revenue
  • Present campaign and journey performance, insights and recommendations to the wider business and relevant stakeholders
  • QA campaigns and journeys created by others in the team, helping to maintain high standards of accuracy, customer experience and best practice
  • Help define and embed CRM best practice across planning, targeting, testing, reporting and deployment
  • Work cross-functionally with Product, Data Science, Marketing, Design and Customer Support to improve customer journeys and support key business initiatives
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DC Thomson

3.0 Glassdoor

DC Thomson is a family-owned business headquartered in Scotland, with a presence in London and across the globe. A 200-year-old company that is purpose led and future focused. And our purpose is clear: to champion, entertain and bring together our communities. We are home to some of the UK’s best loved media brands that have been the voice of our communities for generations – from the iconic Beano, Stylist and People’s Friend to the UK’s biggest puzzle brand Puzzler and a portfolio of regional newspapers and radio stations including two of the top three best-selling regional dailies in the UK - The Press and Journal and The Courier. We have a thriving genealogy community (Findmypast), a trusted technology solutions business (Brightsolid) and a global marketing agency (Fifth Ring). From our long-established media brand, Energy Voice, an influential authority in the global energy conversation, we launched E-FWD, a membership organisation where the industry’s forward thinkers are coming together to drive the movement to secure, clean energy.We have the influence and ambition to make a real difference towards tackling the critical issues of our time. Assets and knowledge built over decades of supporting high growth, innovative businesses allow us to make bold, long-term visionary decisions. DC Thomson is backing businesses that are making an impact in energy transition, water technology, the circular economy and food security amongst others. Philanthropy and supporting the communities we live and work in is part of DC Thomson’s DNA, both through our brands and the Thomson family trust – The Northwood Charitable Trust. At DC Thomson, we are modernising and ambitious, investing in technology and talent, and building brands for the digital age. A trusted partner that is driving positive change, inspiring innovation, and fuelling growth and success and a transformative business where people, partners and communities feel part of something extraordinary.

Founded in 1905
Dundee, Scotland, GBR
806 employees (390 in marketing)
39% recommend to a friend
48% CEO approval

Traffic Signals

Monthly Visitors
14.9K
Traffic Source Mix
Search
31.6%
Direct
44.7%
Referral
10.2%
Social
12.6%
Paid
0.8%

Headcount Trend

Current headcount: ~806

Marketing Team

Marketing Team Size
311 (39% of company)
Median Career Experience
12 years
Median Tenure
0.5 years

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