CRM & Marketing Operations Manager (f/m/d)
London, UK (Unknown)
Posted 5 weeks ago
Job Summary
The role owns the CRM platform and data, builds audience-driven strategies, and leads multi-channel campaigns while collaborating with cross-functional teams to continuously improve marketing technology and ROI.
- Owns and optimizes CRM data quality, governance, and compliance.
- Plans and executes audience segmentation and multi-channel campaigns.
- Leads automated journeys and lifecycle communication strategies with cross-functional collaboration.
Job Description
Responsibilities
- Owning and optimizing the CRM platform and customer database, ensuring data quality, governance, and compliance.
- Developing and managing audience segmentation strategies to support CRM initiatives and multi-channel marketing campaigns.
- Planning, executing, and optimizing email, SMS, and digital marketing campaigns to drive patient recruitment and engagement.
- Designing and maintaining automated customer journeys, lifecycle campaigns, and personalized communication strategies.
- Monitoring campaign performance, database health, and marketing KPIs, providing actionable insights to improve efficiency and ROI.
- Ensuring CRM and marketing activities comply with applicable privacy, healthcare, and marketing regulations.
- Collaborating closely with Marketing, Patient Recruitment, Analytics, IT, Compliance, and external partners to continuously improve marketing technologies and campaign performance.
Requirements
- Bachelor's degree in Marketing, Business, Information Systems, Healthcare Administration, or a related field.
- 5+ years of experience in CRM, marketing operations, customer database management, or a similar role.
- Experience managing customer databases, audience segmentation, marketing automation, and email and SMS campaigns.
- Strong understanding of digital and performance marketing, including campaign optimization, attribution, and conversion measurement.
- Strong analytical skills with experience using reporting and marketing analytics tools to support data-driven decision-making.
- Experience working with CRM, marketing automation, analytics, and advertising platforms such as HubSpot, Braze, Twilio, Google Analytics 4, Meta Ads, Google Ads, Tableau, Power BI, or similar tools.
- Experience working with U.S. digital marketing campaigns and a good understanding of U.S. consumer behavior, advertising platforms, and market-specific regulations.
- Excellent communication, project management, and stakeholder management skills.
- Excellent written and spoken English skills.
Preferred
- Experience working in regulated industries such as healthcare or life sciences, with knowledge of data privacy and compliance requirements, is a strong advantage.
Benefits
- A varied and exciting job with a lot of personal responsibility in an international company, where you can develop and expand your skills.
- Professional and personal development opportunities - incl. personal development budget.
- Flexible working hours and mobile working.
- Regular team events and open feedback culture.
- A versatile field of activity and challenging projects.
- A supportive and open company culture, providing the opportunity to collaborate with a diverse and professional team.
- Impact healthcare by accelerating medical innovation through improved access to clinical trials, potentially bringing needed treatments to patients faster.
Clariness
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
