CRM Marketing Executive (Maternity Cover)
Leicester, UK (Unknown)
Posted 9 days ago
Job Summary
Own and optimize data driven audience engagement programs end to end, from segmentation and journeys to dashboards, governance and insights.
- Drive segmentation and campaign targeting
- Build data integrations and dashboards
- Provide actionable insights to stakeholders
Job Description
Responsibilities
- Developing audience segmentation strategies to support marketing, commercial and fan engagement objectives
- Creating and maintaining targeted fan communications through email, SMS and automated customer journeys
- Building and managing data integrations, data flows and database health processes
- Producing actionable insights and presenting recommendations to stakeholders across the business
- Designing and maintaining Tableau dashboards and reporting frameworks
- Conducting analysis to drive supporter acquisition, engagement, retention and revenue growth
- Supporting the creation of data-led partnership and sponsorship opportunities
- Managing customer data queries and working closely with Supporter Services and third-party providers
- Developing surveys, market research and customer feedback initiatives
- Supporting consumer lifecycle planning, persona development and customer journey mapping
Requirements
- Experience using data to drive commercial and marketing decisions
- Strong understanding of CRM systems, customer data platforms (CDPs) and marketing databases
- Experience creating reports, dashboards and automated reporting processes
- Knowledge of customer segmentation, campaign targeting and audience profiling
- Excellent problem-solving and analytical skills
- The ability to translate business objectives into meaningful data insights
- Strong communication skills with the confidence to present findings to a range of stakeholders
- A proactive approach and genuine enthusiasm for continuous improvement
Preferred
- Experience within sport, entertainment, retail or membership-based organisations would be advantageous, but is not essential.
Benefits
- competitive salary
- pension scheme
- life assurance for all permanent employees
- free onsite parking
- access to subsidised staff restaurants
- up to 33 days of annual leave (including bank holidays) amongst a host of other great employee benefits
Leicester City Football Club
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
