CRM Manager

Cheshire East, UK (Hybrid)

£35K/yr – £40K/yrMid LevelFull time

Posted 7 weeks ago

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Job Summary

Own CRM execution for a multi‑brand Pets Club in a B2C setting, balancing stakeholder priorities while driving test‑and‑learn, segment‑driven campaigns across channels.

  • CRM Programme Ownership: planning segmented, targeted, test‑and‑learn programmes and owning the contact strategy across multiple channels.
  • Stakeholder & Agency Leadership: central control of communications, discounts, and delivery through internal teams and external agencies.
  • Voice of the Customer: using insights and performance data to shape plans and influence decisions across Trading, Pricing, Promotions, and Analytics.

Job Description

CRM execution across the Pets Club with customer-first planning, stakeholder balance, and multi-channel testing.

  • Overseeing the CRM activity plan for existing customers, ensuring a joined-up approach across Retail, Grooming, Vets and Insurance
  • Acting as the central point of control for customer communications and discounts, balancing multiple stakeholder priorities into an optimal contact strategy
  • Planning and overseeing segmented, targeted and test‑and‑learn CRM programmes across multiple channels
  • Being the voice of the Pets Club customer, using insight and performance data to shape plans and influence decision-making
  • Leading delivery through internal teams, CRM Executives and external agencies
  • Driving quality, efficiency and accuracy across CRM communications and associated vouchers
  • Supporting continuous improvement of the Pets Club experience, working closely with Trading, Pricing, Promotions and Analytics teams
  • Deputising for the Senior CRM Manager and helping develop the wider CRM team
Pets at Home logo

Pets at Home

3.2 Glassdoor

Since 1991, when we were a wholesaler with a team of just 15, we’ve been focused on getting better every day. By putting pets before profit, working as a team and taking pride in everything we do, we’ve grown into a 451 store network with more than 8,913 colleagues working in our Stores, Grooming Salons, Distribution Centres and Support Office.We are the UK’s leading pet specialist, providing pet owners with all their product needs, as well as our Vets for Pets practices and Grooming salons. We support our colleagues to work with pride and passion, to bring honesty and integrity to work every day, and to do it all with a sense of fun and fearlessness. We never shy away from having the important conversations and doing what we say we’ll do.Our values and behaviours are practiced daily across the business and are what really makes us an enjoyable, exciting place to work. We're always striving to develop and reward our colleagues with an extensive in-house series of training programmes, wellbeing initiatives and a comprehensive benefits package. In 2018 we were delighted to be voted top 5 in the Great Place to Work UK’s Large category. Our colleagues are central to the success of the business and are fully trained in pet care and dedicated to animal welfare. Pets are central to everything that we do and 93% of colleagues have their own pets too! If you like the sound of life at Pets at Home, you can find out more on our dedicated careers site: https://www.petsathomejobs.com/

Founded in 1991
Handforth, England, GBR
5.4K employees (102 in marketing)
44% recommend to a friend
36% CEO approval

Traffic Signals

Monthly Visitors
4.4M
Monthly Google Ads Budget
$2.1K
Traffic Source Mix
Search
62%
Direct
32.6%
Referral
3.6%
Social
0.8%
Paid
0.8%

Headcount Trend

Current headcount: ~5.4K

Marketing Team

Marketing Roles Posted (Last 30 Days)
2

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