Responsibilities

• CRM Strategy, Lifecycle & Campaigns - Own MAAREE's CRM strategy across email and SMS, with a track record of growing subscriber numbers and engagement - Build, manage, and create high-performing lifecycle flows (welcome, abandoned cart/browse, post-purchase, replenishment, win-back) and one-off campaigns - Bring a creative, test-and-learn mindset by using data to improve results, not just report on them - Own global list growth and engagement, driving our D2C business across all regions with effective, on-brand campaigns and messages SMS Marketing - Own MAAREE's SMS channel end-to-end, with a strong understanding of best-practice execution on timing, frequency, segmentation, and compliance - Integrate SMS seamlessly with email and the wider campaign calendar for a joined-up customer experience - Own SMS flows, seasonality adjustments, personalisation and AB testing Data, Reporting & Budget - Interpret Shopify and GA4 data to understand customer behaviour and identify opportunities to grow the D2C channel - Build and own CRM reporting, communicating results to the wider business and influencing commercial roadmap - Create and manage the CRM budget; tooling, list growth, and testing spend, and reporting on ROI Affiliate Marketing (New Channel) - Plan and launch MAAREE's affiliate network from the ground up; you’ll be given ownership to research and select platforms, recruit and onboard partners, and set commission structures - Monitor affiliate performance closely and use results to shape future investment decisions Cross-team Integration - Work closely with teams on email/SMS execution, organic social and brand to ensure all integrated campaigns land effectively - Partner with MAAREE's performance marketing agency to align CRM segmentation and messaging with paid search and paid social activity - Feed CRM and affiliate insight into wider campaign planning

Requirements

• - Proven CRM experience with a track record of growing subscribers and engagement, and hands-on creation/management of flows and campaigns (ideally Klaviyo)
• - Confident interpreting Shopify and GA4 data to inform decisions
• - Experience creating and managing a marketing budget
• - Comfortable collaborating across a small team and with external agency partners
• - Autonomous worker with a team mentality
• - Creative and curious, with a genuine energy for data-driven results
• - Action-driven and looking to have an impact on a small, fast-growing business

Preferred

• - Understanding of SMS marketing and how to execute it well
• - Experience setting up new marketing channels from scratch
• - Career history in D2C, fashion, apparel, sport, or womens’ brands

Benefits

• - Opportunity to grow with a purpose-led brand making an impact
• - 50% off staff discount
• - Pension scheme