CRM Manager at Fussy | London, UK | £60K/yr – £70K/yr

Fussy

CRM Manager

London, UK (Hybrid)

£60K/yr – £70K/yrMid LevelFull time

Posted 3 months ago

Job Summary

Own CRM and retention end-to-end for a DTC subscription, driving LTV, repeat rate, and churn reduction.

Lifecycle Strategy: Own retention flows across Klaviyo and PaperRun and expand channel reach.
Channel Optimization: Improve campaign performance through data driven tweaks and targeted improvements.
Testing & Analytics: Lead a rigorous experimentation roadmap translating learnings into touchpoint gains.

Job Description

Responsibilities

Own and evolve our CRM and retention strategy end-to-end, with clear accountability for LTV, repeat rate, and churn reduction.
Build out our retention channel strategy, taking ownership of existing channels (Klaviyo, PaperRun) whilst evaluating new channels.
You will think commercially to understand our flows, where they are performing and where we can make targeted improvements.
Lead a rigorous testing and experimentation roadmap, continuously improving performance through data-driven iteration.
You will take ownership of the performance of campaigns, implementing learnings to drive incremental improvement to our touch points.
Work cross-functionally with brand, growth, and CX to deliver a seamless, personalised customer experience at every touchpoint

Requirements

Proven experience owning and improving retention for a DTC subscription business is essential
Experience managing a (small) team
Strong analytical skills, you are at home in cohort data and know how to surface key insights
Hands-on experience with CRM systems (e.g. Klayivo, Attentive, WhatsApp)
Ability to think holistically about the customer lifecycle, balancing customer experience with commercial needs
Strong prioritisation skills - you are comfortable balancing competing priorities and working on the highest value items

Preferred

Ability to build dashboards in BI tools
Knowledge of SQL

Benefits

A chance to play a part in banishing single-use plastic from the bathroom
Hybrid working with Tuesdays, Wednesdays and Thursdays in our London (Shoreditch) office
33 days annual leave, including flexible bank holidays + a day off for your birthday – we encourage you to take time off to switch off, rest and recharge.
Our WellHub membership with a range of fitness & wellbeing options - we care about our team’s wellness, from physical to mental health
Share options after probation, so that you can benefit from our growth
Gym membership

Fussy

4.0 Glassdoor

We're making living sustainably part of your daily routine with natural personal care product that don’t stink. Starting with the UK's top-rated refillable natural deodorant. B-Corp Certified. 💪🌍

Founded in 2020

Greater London, England, GBR

66 employees (14 in marketing)

www.getfussy.com

0% recommend to a friend