Responsibilities

• Design and implement promotional strategies to maximize engagement and lifetime value.
• Plan, execute, and monitor promotions across multiple channels, including email, push notifications, and in-app messaging.
• Analyze campaign effectiveness using key performance indicators (KPIs) and provide actionable insights.
• Prepare regular reports to track progress and inform future strategies.
• Develop tailored lifecycle models to optimize player onboarding, retention, upsell, cross-sell, and reactivation.
• Set up and manage automated campaigns triggered by player behaviors.
• Utilize predictive analytics to identify at-risk players and implement targeted retention tactics.
• Design and optimize customer lifecycle journeys, player segmentation, and VIP programs

Requirements

• Proven experience in CRM management, preferably in the online gaming or sportsbook industry.
• Strong understanding of player behavior, lifecycle management, and promotional strategies.
• Proficiency in CRM tools and platforms, with a track record of setting up and managing automated campaigns.
• Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
• Excellent communication and collaboration skills to work effectively with internal and external stakeholders.

Benefits

• A dynamic work environment in a fast-growing company.
• Hybrid Work - 3 days minimum in office
• Opportunities to make a significant impact on business growth.
• Competitive salary and benefits package.
• Continuous learning and professional development opportunities.