CRM & Loyalty Marketing Manager

Horncastle, Lincolnshire, UK (Unknown)

Salary Not AvailableMid LevelFull time

Posted 1 day ago

Job Summary

Own and develop our WordPress websites and digital roadmap, lead CRM and lifecycle marketing, and drive loyalty initiatives while building automated journeys and optimising performance across digital channels.

  • Owns websites and CRM strategy
  • Drives loyalty and automation programs
  • Collaborates across marketing, IT and agencies to improve performance

Job Description

Responsibilities

  • Own and develop our WordPress websites and digital roadmap.
  • Lead our CRM and lifecycle marketing strategy.
  • Launch and optimise our new loyalty programme.
  • Build automated customer journeys and email campaigns.
  • Manage paid media across Google and Meta alongside agency partners.
  • Drive SEO, website optimisation and performance reporting using GA4.
  • Manage our gift voucher platform and ecommerce campaigns.
  • Use customer insight and analytics to improve digital performance and guest loyalty.
  • Create digital content and support wider marketing campaigns.
  • Manage digital projects and external suppliers.

Requirements

  • Experience in digital marketing within hospitality, leisure or travel, with strong knowledge of CRM, websites and digital performance.
  • Experience managing WordPress websites.
  • CRM and lifecycle marketing expertise.
  • Paid media experience across Google and Meta.
  • Strong analytical and project management skills.
  • Excellent communication and copywriting abilities.
  • A full UK driving licence and willingness to travel.

Benefits

  • 33 days annual leave (including bank holidays).
  • Up to 50% discount off food across all our hotels and 50% off accommodation
  • Annual stay for £1 offer
  • Employee assistance programme and wellbeing support
  • Career development opportunities within a growing hotel group.
  • A varied role working across multiple unique hotels.
  • Supportive team and a great working environment.
The Coaching Inn Group Ltd logo

The Coaching Inn Group Ltd

LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.

Founded in 2009
Bristol, England, GBR
31 employees (4 in marketing)

Marketing Team

Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
705

Traffic Signals

Monthly Visitors
425M
Monthly Google Ads Budget
$18.2M
Traffic Source Mix
Search
39.5%
Direct
31.4%
Referral
5.8%
Social
4%
Paid
5.7%

Headcount Trend

Current headcount: ~31
The Coaching Inn Group Ltd logo

CRM & Loyalty Marketing Manager

The Coaching Inn Group Ltd · Horncastle, Lincolnshire, UK · Unknown