Own end-to-end lifecycle CRM for sport and golf: design segmentation, automate flows, and drive repeat purchase while tying revenue to LTV and churn reduction.

• Own the Klaviyo account end-to-end: flows, segmentation, templates, and list management
• Design and build a full lifecycle map from first purchase through to loyal, high-frequency customer
• Define our segmentation strategy: by purchase frequency, competition type, ticket value, engagement level, and lapse risk
• Set up and optimise core automated flows: welcome, post-purchase, cross-sell, win-back, and lapse re-engagement
• Establish a testing framework (A/B and multivariate) across subject lines, content, send times, and offers
• Plan and execute a calendar of lifecycle-led campaigns that complement the acquisition programme
• Drive repeat purchase through targeted, personalised campaigns tied to new competitions, prize launches, and events
• Build reactivation campaigns to win back lapsed customers and reduce churn
• Develop cross-sell and upsell journeys to move customers up the ticket price ladder
• Work with the team to create loyalty mechanics that reward high-frequency customers