CRM Executive

UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own CRM email activity with data-driven, test-and-learn campaigns in Marketing Cloud, using personalization and Einstein to lift engagement and LTV.

  • Campaign Execution: plan, build, and send targeted email programs tied to business goals.
  • Data & Insights: monitor data quality, run daily/post campaign analysis, and report impact to teams.
  • Optimization & Compliance: leverage automation, cross-team briefs, and GDPR/compliance standards to improve performance.

Job Description

Responsibilities

  • Work within Salesforce Marketing Cloud application to plan, build and deliver targeted email campaigns against business and department objectives.
  • Regular briefing of internal design team and web team and managing these relationships.
  • Copywriting using best practice direct marketing techniques in order to maximise response.
  • Provide comprehensive daily and post campaign analysis reports of all activity.
  • Use and develop current marketing practices for in-house data, such as marketing automation to drive efficiency and increase Lifetime Value.
  • Continual test and learn focus in order to maintain engagement and response from customer base.
  • Full exploitation of Marketing Cloud Personalisation and Einstein applications to maximise efficiency of our CRM activity
  • Monitoring competitor activity and reporting back to wider team
  • Monitoring Trustpilot and other web-based customer feedback apps
  • Ensure standards are monitored for following best practice, data quality management and compliance with statutory regulations such as GDPR.

Requirements

  • Previous experience of working in a CRM/database marketing role, with email marketing campaigns.
  • Experience using Salesforce Marketing Cloud or similar platform.
  • Inquisitive marketer who uses date to inform and make commercial decisions
  • Advanced Microsoft Excel
  • Analytical mindset – Test and learn mentality, with great attention to detail
  • Copywriting skill

Preferred

  • HTML knowledge preferable but not essential
  • Some basic experience of writing creative briefs. This is preferable but not essential
Techtronic Industries - TTI logo

Techtronic Industries - TTI

Techtronic Industries Company Limited (“TTI”, or the “Company”), founded in 1985 by German entrepreneur Horst Julius Pudwill, is a world leader in cordless technology. As a pioneer in Power Tools, Outdoor Power Equipment, Floorcare and Cleaning Products, TTI serves professional, industrial, Do It Yourself (DIY), and consumer markets worldwide. With more than 45,000 employees globally, the company’s relentless focus on innovation and strategic growth has established its leading position in the industries it serves.MILWAUKEE is at the forefront of TTI’s professional tool portfolio. With global research and development headquartered in Brookfield, Wisconsin, the historic MILWAUKEE brand is renowned for driving innovation, safety, and jobsite productivity worldwide. The RYOBI brand, headquartered in Greenville, South Carolina, remains the top choice for DIYers and continues to set the standard in DIY tool innovation. TTI’s diverse brand portfolio also includes trusted brands like AEG, EMPIRE, HOMELITE, and leading floorcare names HOOVER, ORECK, VAX, and DIRT DEVIL (based in Charlotte, North Carolina).TTI’s international recognition and renowned brand portfolio are supported by a strong ownership structure that underscores the company’s global reach and stability. The Pudwill family remains the company’s largest shareholder, with the remaining ownership held largely by institutional investors at North American and European-owned firms. TTI is publicly traded on the Hong Kong Stock Exchange and is a constituent stock of the Hang Seng Index, operating globally with a strong commitment to environmental, social, and corporate governance standards.

Founded in 1985
United States Oval Historic District, New York, USA
9.3K employees (1,825 in marketing)