Responsibilities

• Overseeing the development and execution of our multi-channel communications calendar from briefing to deployment.
• Building and managing CRM campaigns across email and SMS.
• Providing clear briefs to copywriters, designers, and internal teams for customer-focused campaigns.
• Collaborating with trade teams to optimize journeys and fan experiences across channels.
• Creating and managing audience segments based on behavior, frequency, spend, and engagement.
• Leading campaign QA and testing to ensure proper logic, segmentation, and dynamic elements before deployment.
• Supporting the Global CRM Manager with new A/B tests and creative approaches in an agile mindset.
• Coordinating cross-functional efforts to meet business goals and regulatory standards for fan experiences.
• Monitoring campaign performance and reporting metrics to identify optimization opportunities and seasonal content updates.
• Hands-on segmentation and dynamic content to deliver relevant messaging at scale.

Requirements

• A minimum of 2 years of experience working in CRM at a DTC business.
• Experience of planning, building and executing emails in CRM platforms.
• Experience of building customer segments in a CRM / ESP platform.
• Strong knowledge of CDMPs (Customer data and Marketing platforms) such as Bloomreach / Ometria / Klaviyo.
• Experience in brief writing and with managing the creative process from brief to execution.
• Excellent communication and project management skills.
• Strong attention to detail.
• The ability to thrives in a fast-paced / high-growth environment.