Responsibilities

• Build and deploy CRM campaigns across email, push, SMS and onsite channels.
• Support the execution of daily, weekly and seasonal promotional calendars.
• Create and maintain automated lifecycle journeys (onboarding, engagement, reactivation).
• Ensure all CRM communications are delivered accurately, on time and to a high standard.
• QA campaigns, journeys and data selections to minimise errors and improve reliability.
• Support the creation and delivery of player promotions and engagement mechanics.
• Help implement promotional propositions defined by the CRM Lead.
• Contribute ideas to refresh offers, mechanics and messaging.
• Assist with testing different promotion types, formats and cadences.
• Build and manage segments and audience selections.

Requirements

• 1-3 years’ experience in CRM, lifecycle marketing or retention marketing.
• Hands-on experience with CRM platforms and marketing automation tools.
• Strong commercial curiosity and interest in player engagement and retention.
• Analytical mindset with confidence working with data and performance metrics.
• High attention to detail and strong QA discipline.
• Proactive, self-starting attitude with the ability to take ownership of tasks.
• Strong communication and stakeholder coordination skills.
• Comfortable working in fast-paced, high-growth environments.

Preferred

• Experience in casino, gaming or digital entertainment (nice to have, not essential).
• Familiarity with promotions, propositions or lifecycle marketing concepts.
• Knowledge of HTML/CSS for email editing.
• Experience with multi-channel CRM (email, push, SMS, onsite).

Benefits

• Lead projects end-to-end and see the direct impact of your work
• Work on products used by a global audience
• Operate in a fast-moving environment with the freedom to make decisions
• Grow professionally while exploring new skills and opportunities
• Bring your ideas to life and influence the direction of products and platforms
• Collaborate with teams across multiple countries