Responsibilities

• Design, execute, and optimize targeted email marketing campaigns to nurture leads and retain customers across B2B channels.
• Manage CRM platforms to segment audiences effectively, ensuring tailored messaging that resonates with diverse customer groups.
• Collaborate with cross-functional teams including sales, content creators, and IT to develop compelling copy and creative assets using Adobe Photoshop and other design tools.
• Monitor campaign performance using Google Analytics, Microsoft Excel, and other analysis tools; analyze data to identify trends and opportunities for improvement.
• Oversee social media management efforts related to email campaigns, ensuring consistency across channels and maximizing engagement.
• Implement SEO best practices within content strategies to improve visibility and reach of email communications and landing pages built on WordPress or similar platforms.
• Lead project management initiatives to ensure timely delivery of campaigns, coordinate resources efficiently, and maintain organizational standards.
• Utilize Google Ads and other digital advertising tools to support integrated marketing efforts that complement email outreach.
• Develop reports and presentations using Microsoft PowerPoint to communicate campaign results, insights, and strategic recommendations to stakeholders.
• Maintain up-to-date knowledge of industry trends in B2B marketing, email marketing best practices, IT tools, and digital marketing innovations.

Requirements

• Proven experience managing CRM systems and executing successful email marketing campaigns in a B2B environment.
• Strong management skills with the ability to lead projects, coordinate teams, and prioritize tasks effectively.
• Demonstrated proficiency in SEO strategies, Google Ads, Google Analytics, Microsoft Office Suite (Excel, PowerPoint), WordPress, Adobe Photoshop, and social media management tools.
• Excellent communication skills in English with the ability to craft compelling copy tailored for diverse audiences.
• Solid understanding of marketing principles combined with analysis skills to interpret data insights for continuous improvement.
• Experience in project management methodologies with a focus on time management and organizational skills.
• Knowledge of IT systems relevant to digital marketing platforms is preferred but not mandatory.

Benefits

• Casual dress
• Flexible schedule
• Health & wellbeing programme