Responsibilities

• Menu Management & Digital Operations: Support the day-to-day management and optimisation of Shake Shack’s digital menus across delivery platforms, kiosks, online ordering, digital menu boards and other guest-facing digital channels.
• Coordinate menu updates for new product launches, limited-time offers, pricing changes, modifiers, allergen updates, imagery, descriptions and availability.
• Carry out detailed QA across all digital menu channels to ensure product names, pricing, allergens, modifiers, imagery, descriptions and availability are correct.
• Maintain clear trackers, timelines and documentation for menu updates, launches and platform changes.
• Promotions & Campaign Setup: Support the setup, testing and execution of promotional activity across delivery platforms, kiosks and other digital channels.
• Coordinate promo mechanics, including discount codes, product bundles, free item offers, minimum spend promotions and channel-specific campaigns.
• Work with delivery partners and third-party vendors to ensure promotions are built correctly and go live as planned.
• QA promotional activity before launch to ensure guest journey, pricing, redemption rules and platform visibility are correct.
• Track performance of promotional campaigns and support post-campaign reporting.
• Digital Partnerships: Support the day-to-day coordination of digital partnerships, including delivery aggregators, technology vendors, CRM partners and digital agencies.

Requirements

• Minimum 1 year of experience in a CRM, digital marketing, digital operations or similar role
• Experience building, sending, proofing or reporting on CRM campaigns
• Strong attention to detail, especially when working with menus, pricing, promotions, copy and guest-facing content
• Confident working with data and reporting, with the ability to spot trends, identify issues and pull out meaningful insights
• Highly organised and comfortable managing multiple workstreams, deadlines, platforms and stakeholders at once
• Strong communicator with good copywriting skills and the ability to adapt tone for different channels
• Comfortable working with internal teams and external partners to coordinate campaigns, updates and issue resolution
• Naturally curious and proactive, with an interest in improving processes, guest experience and commercial performance
• Proficient in Microsoft Office, especially Excel and PowerPoint
• Experience with delivery platforms, online ordering systems, kiosks, digital menu boards or hospitality technology is beneficial but not essential

Preferred

• Willing and able to work in the office or in Shacks at least 3 days per week

Benefits

• 30% Discount in Shake Shack
• Vitality Health Single Cover
• Healthshield Cashback Scheme
• Employee Assistance Programme (EAP)
• 25 days holiday excluding Bank Holidays
• Great culture and environment
• Company bonus
• Contributory Pension Plan