CRM Executive
WeDoCRM
UK (Remote)
In-houseFull-timeMid level2+ years exp.
1 day ago
CRM & CXF Enablement Lead
City of Westminster, Westminster, UK (On-site)
£70K/yr – £96K/yrSenior Level5+ years expFull time
Posted 3 weeks ago
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Job Summary
Own the CRM and CXF migration and adoption agenda for UK&I, delivering readiness, value realization, and user enablement across engagement platforms.
- CXF Migration: drive end-to-end adoption and change management, including local enablement and rollout across Medispend and TakedaConnect.
- CRM Platform Governance: own configurations, releases, integrations, data quality, and cross-ecosystem interoperability for audience, lead gen, and campaign execution.
Job Description
- Lead the end-to-end transition to Customer Experience of the Future (CXF) within the UK & Ireland.
- Drive deployment, readiness, adoption, and value realization of new CXF capabilities.
- Lead migration of Medispend, TakedaConnect, and related customer engagement capabilities.
- Coordinate local change management and user enablement activities.
- CRM & Customer Engagement Platforms
- Serve as the DD&T owner for CRM and related customer engagement platforms.
- Manage platform configuration, releases, integrations, access management, and operational support.
- Enable customer engagement capabilities including audience management, lead generation, and campaign execution.
- Ensure interoperability across customer engagement, content, and analytics platforms.
- Monitor platform health, utilization, and effectiveness.
- University degree required in a relevant field such as information technology, computer science, business, life sciences, or a related discipline.
- 5+ years of relevant CRM/technology experience in pharmaceutical/life sciences, in roles such as CRM Product Owner, CRM/Technology Manager, Project Manager, Analyst, or Business Partner.
- Experience leading platform migrations or major CRM releases, ideally including next-generation customer engagement platforms (e.g., Customer Experience of the Future / Vault CRM).
- Strong hands-on expertise with CRM and related platforms — Veeva CRM, Salesforce, Veeva Vault, Align, PromoMats — and BI tools such as Power BI.
- Proficiency in data analysis, data cleaning, and data governance best practices for customer-domain data.
- Working understanding of field-force processes (targeting, interaction planning, account planning) — sufficient to enable, but not own, SFE and CRM business administration.
- Strong business analysis and project management skills, including translating business needs into technology requirements.
- Strong stakeholder and change management skills in a complex, global, multi-stakeholder organization.
- Knowledge of data privacy, consent management, and compliance requirements in a regulated environment, including UK GDPR and the ABPI Code of Practice.
- Data-driven and quality-focused — uses data to make decisions and takes pride in trustworthy, well-governed CRM data.
Takeda
We strive to transform lives. While the science we advance is constantly evolving, our core purpose is enduring. For more than two centuries, our values have guided us to do what’s right for patients and for society.We know that changing lives requires us to do things differently. We start by listening to and addressing what really matters to patients, the people who love them, and those in the healthcare system who provide care. And that’s what inspires us all to be bold, push boundaries and set new standards that open up greater opportunities.Read our community guidelines: https://takeda.info/communityguidelines
