CRM Campaign Executive

London, UK (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own end-to-end CRM campaigns and data-driven client journeys, shaping strategy, execution, and reporting to maximize engagement and commercial outcomes.

  • CRM delivery: manage calendars, briefs, deployment, and weekly performance updates.
  • Data-driven optimization: translate complex data into actionable insights and drive test-and-learn improvements.
  • Cross-functional collaboration: partner with IT, data teams, and marketing to maintain data health and cohesive journeys.

Job Description

Responsibilities

  • Own the end-to-end delivery of CRM campaigns, including management of the EDM calendar and execution from brief through to deployment
  • Coordinate with copywriting, translation, and marketing teams to ensure all communications reflect brand tone of voice and visual excellence
  • Track competitor CRM activity and maintain awareness of industry best practice
  • Develop and implement a test-and-learn roadmap to optimise campaign performance and engagement metrics
  • Support the planning and delivery of client lifecycle journeys, ensuring relevance across key touchpoints
  • Act as a super user for Salesforce Marketing Cloud and Service Cloud, supporting campaign execution and system utilisation
  • Prepare and present weekly CRM updates, including performance reporting, to key stakeholders
  • Champion CRM database hygiene, supporting accuracy, segmentation quality, and overall data health
  • Support UAT testing and ongoing CRM platform enhancements
  • Deliver regular and ad hoc reporting on client KPIs, campaign performance, and CRM activity

Requirements

  • Proven experience within CRM, marketing, or data analysis roles
  • Experience within luxury or premium environments preferred
  • Hands-on experience with Salesforce Marketing Cloud and Service Cloud
  • Strong analytical capability to interpret data and generate meaningful insights
  • Advanced Excel skills; experience with Power BI or similar tools advantageous
  • High attention to detail with strong organisational and planning skills
  • Clear and confident communication skills, including stakeholder presentation
  • Understanding of luxury client experience and expectations
  • Commercially minded and data-driven approach to decision-making
  • Collaborative, curious, and proactive mindset

Preferred

  • Experience within luxury or premium environments preferred
  • Hands-on experience with Salesforce Marketing Cloud and Service Cloud

Benefits

  • Time that’s yours: 27 days’ annual leave plus bank holidays, with the option to buy or sell leave via our flexible benefits platform.
  • A pension that invests in your future: minimum 4% employee contribution plus 11% company contribution (15% total).
  • Healthcare you can rely on: company‑funded core Private Medical Insurance (Bupa), with options to upgrade or extend cover.
  • Support when life gets busy: 24/7 confidential Employee Assistance Programme, access to a Mental Health First Aider network, and wider wellbeing resources.
  • Financial perks & savings: access to our flexible benefits platform, including options such as holiday trading, travel insurance, dental cover, critical illness protection, retail vouchers and more.
  • Share schemes: opportunities to participate in Anglo American share plans, including Free Shares, SIP and SAYE.
  • Lifestyle perks: employee discounts, staff discount options, and onsite benefits where available (e.g. gym and restaurant facilities).
  • Benefits may vary and are subject to scheme terms and eligibility.
De Beers Group logo

De Beers Group

3.8 Glassdoor

The only luxury diamond brand present at source. Discovering nature’s brilliant treasures since 1888 - each creating opportunities for people and the planet. #Building Forever

London, England, GBR
4.2K employees (281 in marketing)
79% recommend to a friend
83% CEO approval

Traffic Signals

Monthly Visitors
217.3K
Monthly Google Ads Budget
$130.7K
Traffic Source Mix
Search
47.6%
Direct
35.3%
Referral
11.9%
Social
3.8%
Paid
1.1%

Headcount Trend

Current headcount: ~4.2K

Marketing Team

Marketing Team Size
165 (4% of company)

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