Responsibilities

• Build and configure behaviour-triggered Canvas journeys in Braze, including entry criteria, audience filters, step logic, channel selection, delay windows, A/B test branches and exit conditions, in line with lifecycle strategy briefs.
• Lead the migration of batch campaigns into behaviour-triggered Canvas journeys as part of the lifecycle architecture evolution in the first 90 days.
• Configure Canvas entry and step triggers using custom events via the Braze SDK, mapping key behavioural moments such as auction views, bid starts, bid outcomes and post-win actions to enable real-time lifecycle activation. Work closely with Engineering to ensure events are correctly tracked in both Braze and Amplitude.
• Build and maintain audience segments in Braze using custom attributes, computed traits and event properties. Manage Amplitude cohort syncs into Braze, ensuring behavioural audiences are accurately reflected and refresh reliably.
• Implement suppression logic, re-eligibility rules, frequency caps and journey prioritisation to prevent message overlap and protect the customer experience.
• Develop and maintain responsive email templates using HTML and CSS, ensuring consistent rendering across Gmail, Apple Mail, Outlook and mobile devices.
• Implement Liquid templating within Braze to deliver personalised and dynamic content, including conditional logic, fallback handling and behaviour-driven messaging.
• Use Braze Connected Content to integrate real-time data into communications, such as auction availability, route-based recommendations and external data feeds.
• Maintain a scalable library of modular templates and components to support efficient and consistent campaign delivery.
• Monitor and support email deliverability, working with relevant teams to maintain list quality and ensure strong inbox placement.
• Configure and deploy push notifications and in-app messages in Braze, including rich formats, deep linking and personalised content.
• Ensure deep links are correctly implemented across iOS and Android so users are routed to the correct in-app destination with appropriate parameters.
• Partner with Product and Engineering to ensure new behavioural events are correctly instrumented in the Braze SDK and reflected in Amplitude for analysis and targeting.
• Stay up to date with platform changes across iOS, Android and Braze, ensuring lifecycle programmes remain effective and compliant.
• Implement advanced personalisation using Liquid across channels, including conditional logic, data-driven content and fallback handling.
• Work with the Lifecycle Data Strategist to incorporate predictive signals such as intent and churn indicators into messaging logic.
• Build dynamic content structures that reflect lifecycle stage, behaviour, route context and engagement patterns to deliver relevant experiences.
• Test and validate all personalisation thoroughly, including edge cases and missing data scenarios, to ensure consistent output across segments.
• Own quality assurance for all campaign launches, validating rendering, links, personalisation, suppression logic and journey behaviour before deployment.
• Configure and support A/B testing within Braze, ensuring correct setup, measurement and reliability of results.