CRM Campaign Delivery & Optimisation Lead at Pharmacy2U | Certified B Corp | Leeds, UK | £65K/yr – £75K/yr

CRM Campaign Delivery & Optimisation Lead

Leeds, UK (Hybrid)

£65K/yr – £75K/yrSenior LevelFull time

Posted 3 months ago

Job Summary

Own end-to-end CRM delivery with scalable, automated journeys across channels while driving measurable behavior change through data-led optimization and cross-functional alignment.

CRM Campaign Delivery & Optimisation: own end-to-end campaigns, lifecycle journeys, and multi-channel execution.
Performance & Data Enablement: own reporting, QA, and data quality to improve conversion, engagement, retention, and LTV.
Cross-Functional Execution: align CRM plans with product, GTM, and operations to scale always-on automation.

Job Description

Responsibilities

Lead the delivery of all CRM campaigns, lifecycle programmes, and triggered communications across channels
Translate customer strategy into scalable, automated journeys and campaign plans that drive measurable behaviour change
Design and deliver lifecycle programmes across acquisition, onboarding, activation, retention, and win-back
Own CRM performance, driving continuous optimisation through testing, insight, and data-led decision making
Improve key metrics including conversion, engagement, retention, and customer lifetime value
Embed a customer-first, lifecycle-led approach, increasing the proportion of always-on automated activity
Establish efficient operating models, including agile delivery, prioritisation frameworks, and campaign governance
Collaborate cross-functionally to align CRM activity with broader product, marketing, commercial, and operational goals
Lead end-to-end performance reporting, ensuring clear visibility of campaign impact, funnel progression, and growth contribution
Own CRM platform and data enablement, ensuring robust automation, accurate targeting, high data quality, and reliable reporting

Requirements

Experience leading a CRM campaign delivery function or team, with accountability for output, quality, and performance
Proven ability to translate CRM plans and strategy into scalable, structured and executable campaign programmes
Strong track record of owning end-to-end delivery of CRM activity, across multiple concurrent campaigns and lifecycle journeys
Hands-on experience with CRM / marketing automation platforms to build, deploy, and oversee campaign execution at scale
Experience designing and embedding test-and-learn frameworks (A/B and multivariate testing) to drive continuous optimisation
Strong operational leadership, with experience defining and improving: campaign workflows, delivery processes, planning frameworks and timelines
Experience scaling CRM delivery, including the development of automated / triggered journeys and reducing reliance on one-off campaigns
High level of accuracy and attention to detail, with ownership of QA processes, governance, and delivery standards
Experience managing campaign roadmaps, delivery plans, and prioritisation frameworks aligned to business goals
Strong understanding of CRM campaign operations, including segmentation, targeting, QA, approvals, and deployment at scale

Benefits

Competitive contributory pension
Occupational sick pay
Long-service awards and refer-a-friend bonuses
Professional registration fees covered (GPhC, NMC, CIPD and more)
Cycle to Work and Green Car schemes (subject to eligibility)
Enhanced maternity and paternity pay
Flexible hybrid working to help balance work and home life
Private healthcare insurance at discounted rates (Aviva)
Employee Assistance Programme and in-house mental health support
Access to discounted gym memberships via Blue Light Card and benefits schemes

Pharmacy2U | Certified B Corp

3.4 Glassdoor

The UK's largest digital pharmacy. Proudly partnered with the NHS and helping over 1.8 million patients take control of their healthcare. Certified B Corp 💙

Founded in 1999

Leeds, England, GBR

561 employees (38 in marketing)

www.pharmacy2u.co.uk

54% recommend to a friend

58% CEO approval