CRM Campaign Delivery & Optimisation Lead at Pharmacy2U | Certified B Corp | London, UK | £65K/yr – £75K/yr

Pharmacy2U | Certified B Corp

CRM Campaign Delivery & Optimisation Lead

London, UK (Hybrid)

£65K/yr – £75K/yrSenior LevelFull time

Posted 2 months ago

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Job Summary

Own management of CRM lifecycles and automated journeys to drive measurable customer behavior and LTV, coordinating cross-channel campaigns from strategy to execution.

Translate strategy into scalable journeys that automate activation, onboarding, retention, and win-back.
Lead end-to-end delivery and performance reporting to show the impact on funnel and growth.
Collaborate with product, marketing, and operations to align CRM with broader business goals.

Job Description

Lead the delivery of all CRM campaigns, lifecycle programmes, and triggered communications across channels
Translate customer strategy into scalable, automated journeys and campaign plans that drive measurable behaviour change
Design and deliver lifecycle programmes across acquisition, onboarding, activation, retention, and win-back
Own CRM performance, driving continuous optimisation through testing, insight, and data-led decision making
Improve key metrics including conversion, engagement, retention, and customer lifetime value
Embed a customer-first, lifecycle-led approach, increasing the proportion of always-on automated activity
Establish efficient operating models, including agile delivery, prioritisation frameworks, and campaign governance
Collaborate cross-functionally to align CRM activity with broader product, marketing, commercial, and operational goals
Lead end-to-end performance reporting, ensuring clear visibility of campaign impact, funnel progression, and growth contribution
Own CRM platform and data enablement, ensuring robust automation, accurate targeting, high data quality, and reliable reporting

Pharmacy2U | Certified B Corp

3.4 Glassdoor

The UK's largest digital pharmacy. Proudly partnered with the NHS and helping over 1.8 million patients take control of their healthcare. Certified B Corp 💙

Founded in 1999

Leeds, England, GBR

561 employees (38 in marketing)

www.pharmacy2u.co.uk

54% recommend to a friend

58% CEO approval