Responsibilities

• Plan and deliver CRM campaigns across a range of channels, including email, SMS, direct mail, outbound calling and in-product messaging
• Support the creation and optimisation of customer journeys, balancing customer needs with regulatory and compliance requirements
• Launch campaigns and test initiatives within agreed timescales, carrying out thorough quality assurance checks to make sure everything is accurate and customer-ready
• Manage audience segmentation, data selections and suppression processes to ensure communications reach the right customers at the right time
• Work with colleagues across creative, content and product teams to coordinate campaign briefs, assets and delivery plans
• Monitor campaign performance and turn data into actionable insights, identifying opportunities to improve engagement, conversion and retention
• Support A/B and multivariate testing activity, helping us continuously learn, optimise and improve customer experiences
• Collaborate with internal specialists, CRM platform teams and external partners to ensure all activity meets legal, regulatory and governance requirements

Requirements

• Experience supporting or delivering CRM, customer lifecycle or direct marketing campaigns
• Working knowledge of CRM and marketing automation platforms, such as Salesforce or similar tools, alongside email production platforms such as better.email or equivalent
• Experience working with customer data, audience segmentation and campaign targeting
• Excellent attention to detail, with the ability to carry out thorough quality assurance checks and manage multiple campaigns effectively
• Confidence interpreting campaign performance data and using insights to recommend improvements
• Experience working within a regulated or compliance-led environment
• A collaborative approach, with the ability to build strong relationships and work effectively with a range of teams and colleagues

Benefits

• An annual bonus (based on personal and business performance)
• 28 days holiday (rising to 32 with service) plus bank holidays
• A pension with up to 10% employer contributions
• Access to a subsidised onsite gym (at our Manchester HQ)
• 30% discount on Co-op products and 10% off other brands
• Stream - early access to a percentage of your pay as you earn it
• Virtual healthcare including GP appointments, mental health support, nutrition and fitness advice
• 24/7 colleague support service
• Training and support for your development and career progression
• Cycle-to-work scheme