Responsibilities

• Supporting the planning and delivery of 25–40 creator partnerships for each monthly Million Pound House Draw launch.
• Sourcing and evaluating creators who align with our brand, audiences and commercial objectives.
• Managing multiple creator relationships simultaneously, ensuring a brilliant experience from outreach and briefing through to content delivery.
• Turning consumer insights, creator trends and cultural moments into clear, inspiring creative briefs.
• Working closely with creators to develop platform-native content for TikTok, Instagram and YouTube.
• Analysing creator, creative and campaign performance to identify what’s driving results and turn those insights into actionable recommendations.
• Testing new creators, creative approaches, hooks and formats to continually improve campaign performance.
• Working closely with Performance Marketing to understand how creator content performs in paid media and optimise future creative accordingly.
• Supporting creator productions, including coordinating shoot logistics and overseeing creators on set alongside senior team members.
• Collaborating with Brand, CRM, Production and Performance Marketing to ensure creator activity supports wider campaign objectives.

Requirements

• You’re passionate about the creator economy and understand that brilliant creator marketing is as much about commercial performance as it is creative storytelling.
• You’re naturally curious and always online, with a strong understanding of what makes content work across TikTok, Instagram and YouTube. Crucially, you’re also excited by the data behind the creative. You enjoy digging into performance, spotting patterns and using insights to understand why something worked – and what we should test next.
• A proactive and accountable approach. You take ownership, show initiative and know when to escalate or ask for support.
• Excellent organisation and attention to detail, with the ability to manage multiple campaigns, creators, stakeholders and deadlines at once.
• A collaborative and adaptable working style, with confidence operating in a fast-paced environment where priorities can change.
• A genuine passion for creator marketing and a strong understanding of the UK creator economy.
• A finger on the pulse of creator trends, platform updates, cultural moments and emerging talent.
• Experience managing creator campaigns that contribute to paid marketing performance.
• Experience sourcing creators who align with both brand objectives and commercial goals.
• Strong creative judgement and the ability to translate consumer insights and social trends into clear, inspiring briefs.

Preferred

• Experience using creator marketing platforms such as GRIN, CreatorIQ, Aspire, Tagger or Modash.
• Experience working closely with Paid Social teams to optimise creator assets for performance marketing.
• Existing relationships with UK creators, talent managers or agencies.

Benefits

• Generous stock options scheme
• 25 days annual leave PLUS Bank Holidays
• Private medical and dental insurance
• 9% employer pension contributions, when you contribute at least 2%
• A generous personal learning and development budget each year to use on training courses, conferences and professional memberships
• Enhanced family leave policies
• Life assurance of 4x your salary