Responsibilities

• Contribute to and help shape creator & celebrity partnership strategies, including defining objectives, audiences, deliverables and budgets.
• Lead the delivery of creator-led social campaigns across TikTok, Instagram and YouTube, ensuring content is platform-native, culturally relevant and impactful.
• Develop and manage partnerships with macro creators and celebrities to create standout campaign moments that drive reach and cultural relevance.
• Identify opportunities for storytelling-driven content formats (e.g. YouTube series, podcasts, episodic content) and integrate creators and celebrities effectively within them.
• Collaborate closely with UEG client leads and Edelman teams (PR, social, brand, digital) to deliver integrated campaigns.
• Manage end-to-end campaign delivery, from ideation and talent sourcing through to execution, optimisation and reporting.
• Build and maintain strong relationships with creators, celebrity talent, agents and managers.
• Negotiate and manage creator and celebrity contracts, ensuring successful delivery and value for clients.
• Management and overseeing of a creator and celeb vetting workstream.
• Present and sell in ideas, campaign approaches and content strategies to clients and internal stakeholders.

Requirements

• Proven experience in creator & celebrity partnerships, social campaigns or cultural marketing.
• Background in an agency environment delivering fast-paced, culturally relevant campaigns.
• Strong understanding of social platforms (TikTok, Instagram, YouTube) and how creators operate within them.
• Experience working with macro creators and/or celebrities on brand campaigns.
• Understanding of storytelling formats across digital platforms, including long-form content such as YouTube and podcasts.
• Strong client management, communication and presentation skills.
• Experience negotiating and managing creator/celebrity contracts.
• Highly organised with strong project management capabilities.
• Commercially minded with the ability to balance creativity and business outcomes.
• A proactive, solutions-focused mindset with the ability to thrive in a fast-moving environment.

Preferred

• Deep interest in culture, entertainment and sport.
• Strong creative instincts and a passion for storytelling.
• Comfortable operating in a fast-paced, high-pressure environment.
• Detail-oriented with a high standard for quality and execution.