Responsibilities

• You’ll manage creator partnerships from initial research and outreach through to briefing, delivery and reporting. Some campaigns will focus on reaching new audiences or creating brilliant content. Others will have a clear sales objective through TikTok Shop. You’ll understand the difference and build the right approach for each.
• You’ll work alongside our account, strategy, creative, production and paid media teams, bringing specialist creator knowledge into our client campaigns.
• Creator partnerships and campaigns
• Find and recruit creators who make sense for each brand, audience and campaign.
• Manage paid partnerships, gifted collaborations and creator content commissions across TikTok, Instagram and other relevant platforms.
• Own outreach, negotiate fees and deliverables, and coordinate contracts, usage rights and exclusivity.
• Write clear, engaging briefs that give creators direction while making room for their own ideas and style.
• Manage timelines, content reviews, approvals and posting schedules.
• Build ongoing relationships with creators and talent managers, developing a network we can return to across campaigns.
• TikTok Shop affiliates

Requirements

• Practical experience managing TikTok Shop affiliate programmes, with examples of the results you’ve helped achieve.
• Experience delivering paid creator or influencer campaigns from outreach through to reporting.
• Strong relationship-building and negotiation skills.
• An understanding of what makes creators want to work with a brand and keep working with it.
• Good creative judgement: you can recognise a strong creator fit and help shape content that feels natural to the platform.
• Confidence managing budgets, fees, commissions and performance data.
• Familiarity with creator contracts, content usage rights and advertising disclosure requirements.
• Excellent organisation and follow-through across multiple campaigns or clients.
• Confidence presenting recommendations and results to clients.
• A proactive, collaborative approach. You bring ideas, ask useful questions and take responsibility for moving things forward.

Preferred

• An established network of creators, talent managers or TikTok Shop affiliates.
• Experience working in an agency across several client accounts.
• Knowledge of TikTok LIVE or affiliate partner networks.
• Experience commissioning creator content for paid social campaigns.