1 day ago
Director, Creative Strategy, Contract
DEPT®
New York City, NY (Remote)Contract$70/hr – $80/hr
Marketing jobs
4 marketing jobs
Director, Creative Strategy, Contract
New York City, NY (Remote)
$70/hr – $80/hrDirector/Executive8+ years expContract
Posted 1 day ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
You will own end-to-end brand and campaign strategy, guiding positioning, briefs, and cross‑discipline execution while leading client engagements.
- Develop campaign-level brand positioning and creative briefs that drive results
- Lead client workshops, pitches, and senior stakeholder meetings
- Synthesize audience and cultural insights to steer creative direction
Job Description
Responsibilities
- Brand Positioning & Campaign Strategy: Develop compelling campaign-level brand positioning that differentiates clients in crowded markets and resonates with targeted audiences.
- Creative Briefs & Territories: Craft sharp, inspiring creative briefs and define creative territories that fuel breakthrough ideas across creative, production, and design teams.
- 360° Integrated Strategy: Design holistic creative strategies tailored for full-funnel media plans, with a strong focus on driving upper-funnel brand awareness and mid-funnel consideration.
- Cross-Discipline Collaboration: Partner closely with Creative leads, Comms Planners, and Cross-Discipline Media Activation specialists to ensure strategic alignment from concept through execution and optimization.
- Client Leadership & Pitching: Lead high-stakes client presentations, workshops, and share-outs, establishing trust with senior marketing stakeholders and executive leaders.
- Audience Insights & Culture: Uncover deep audience, cultural, and competitive insights through qualitative research and social listening to inform creative direction.
Requirements
- 8+ years of experience in creative strategy, brand strategy, or integrated planning within a fast-paced agency or brand environment.
- Proven track record of developing campaign-level positioning, creative briefs, and creative territories that result in award-winning or business-driving creative execution.
- Deep knowledge of 360-degree integrated campaigns, specifically how creative strategy adapts to upper- and mid-funnel media channels (e.g., CTV/OOH, social, creator/influencer, digital, content, experiential).
- Exceptional storytelling and presentation skills, with a history of confidently pitching to and managing relationships with C-suite and senior client stakeholders.
- Mastery of qualitative and research methods to synthesize complex data into simple, actionable creative springboards.
- A value for curiosity and creativity, with a drive to make things that are new, culturally relevant, and compelling—not just sensible.
- A proactive, resilient mindset that thrives in fast-paced, dynamic environments with minimal processes.
DEPT®
3.6 Glassdoor
DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Coach, eBay, and OpenAI. Certified B Corp and Climate Neutral since 2021.
Founded in 2016
Amsterdam, North Holland, NLD
4.5K employees (1,449 in marketing)
68% recommend to a friend
85% CEO approval
Traffic Signals
Monthly Visitors
186.6K
Monthly Google Ads Budget
$1.2K
Traffic Source Mix
Search
40%
Direct
50.1%
Referral
7.4%
Social
1.8%
Paid
0.6%
Headcount Trend
Current headcount: ~4.5K
Marketing Team
Marketing Team Size
850 (19% of company)
Median Career Experience
8 years
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
26
People
Marketing Leadership
Courtney Pierce
Vice President, Demand Generation & Global Growth
At the company for 3 years 1 month
Kristin Cronin LaFlamme
Vice President of Marketing, US
At the company for 6 years 7 months
David Endow, MBA
Associate Director, SEO
At the company for 7 years 9 months
Hailey Fireng
Associate Director, SEO
At the company for 5 years 6 months