Responsibilities

• Lead the creative and copy vision for integrated healthcare and pharmaceutical campaigns across digital, social, CRM, print, presentation, and emerging channels, establishing campaign platforms and messaging systems from initial brief through final delivery.
• Direct creative quality across multiple accounts and workstreams, guiding Creative Directors, Associate Creative Directors, and writers on concepts, narratives, copy craft, and channel execution while maintaining consistency with brand strategy and business objectives.
• Partner with senior Art Direction, Strategy, Medical, Regulatory, and Client Services leaders to shape ideas that balance creative ambition, audience relevance, scientific accuracy, regulatory requirements, and measurable client objectives.
• Present and defend creative strategies, campaign platforms, and copy direction to senior client and internal stakeholders, using audience, strategic, and creative rationale to guide decisions and move complex work forward.
• Develop creative talent and contribute to business growth by coaching senior and emerging writers, raising standards across the Creative Craft, and leading creative thinking for pitches, new business opportunities, and account expansion.

Requirements

• 10+ years of copywriting and creative leadership experience in advertising, marketing, healthcare communications, or a related agency environment, with a portfolio demonstrating progression from hands-on concept development to ownership of major campaigns or creative platforms.
• Demonstrated experience leading creative work for healthcare, pharmaceutical, life sciences, or similarly regulated and complex clients, with portfolio examples spanning integrated campaigns and multiple audience or channel types.
• Portfolio demonstrating advanced copy craft and creative direction across campaign concepts, messaging platforms, headlines, long-form copy, digital, CRM, social, presentations, and other integrated deliverables.
• Experience presenting and defending creative strategies and campaign ideas to senior client stakeholders, including navigating significant feedback, strategic trade-offs, and complex business or brand decisions.
• Experience directing creative output across multiple concurrent accounts or workstreams, including ownership of quality through agency creative workflows, medical and regulatory review, and final delivery.
• Experience leading and developing senior creative talent, including Associate Creative Directors and writers, with evidence of improving creative quality, team capability, and delivery across accounts.

Preferred

• Comfort and enthusiasm for using AI as a regular part of how work gets done.
• Experience developing creative platforms across HCP, patient, payer, or disease awareness audiences, including adapting messaging while maintaining strategic and medical accuracy.
• Experience leading creative contributions to pitches, new business presentations, organic growth opportunities, or major client initiatives within healthcare, pharma, or life sciences.
• Working knowledge of healthcare brand strategy, audience needs, therapeutic area considerations, and market dynamics, with examples of translating that understanding into differentiated creative work.
• Experience partnering with senior cross-functional leaders across Art Direction, Strategy, Medical, Regulatory, and Client Services on complex integrated assignments.
• Bachelor’s degree in Advertising, Marketing, Communications, Writing, or a related discipline, or equivalent professional experience.