Country Marketing Manager - UK, GSS at Hologic | UK | £73K/yr – £90K/yr

Hologic

Country Marketing Manager - UK, GSS

UK (On-site)

£73K/yr – £90K/yrSenior LevelFull time

Posted 7 weeks ago

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Job Summary

Own regional healthcare marketing by aligning ABM, launches, and compliance with sales and regional teams to drive gynecology and surgical growth.

Account‑based marketing: drive growth in key healthcare accounts
Sales alignment: support launches, campaigns, and promotions
Digital engagement: leverage Salesforce and Pardot for activation and analytics

Job Description

Responsibilities

Develop and execute country-specific marketing strategies aligned with overall business objectives
Participate in strategic planning to support long‑term, profitable growth opportunities
Implement account‑based marketing strategies to drive growth in key healthcare accounts
Drive digital acceleration and customer engagement through platforms such as Salesforce and Pardot
Conduct market analysis to identify trends, competitive dynamics, and growth opportunities
Partner with the sales organization to support product launches, promotional campaigns, and commercial initiatives
Develop and manage the regional marketing budget to ensure effective allocation of resources
Create educational and promotional materials for healthcare professionals and customers
Collaborate with regulatory and legal teams to ensure marketing activities meet local and regional compliance standards
Work cross‑functionally with regional/country marketing, communications, sales, market access, and medical & scientific teams to ensure alignment
Provide marketing and product training to the sales organization to support successful commercial execution

Requirements

Bachelor’s degree in marketing, business, life sciences, or a related field; Master’s degree preferred
Strong level of marketing experience within the region, or a combination of sales and marketing experience in healthcare
Experience within the medical device or healthcare industry, ideally in gynecology, surgical solutions, or women’s health
Strong understanding of the healthcare landscape, including public and private healthcare organizations
Knowledge of healthcare marketing regulations and compliance requirements
Experience with digital marketing tools and analytics platforms
Strong strategic planning and analytical skills
Experience managing product lifecycle and marketing campaigns
Proven ability to develop and execute account‑based marketing initiatives
Strong stakeholder management and collaboration skills across cross‑functional teams

Benefits

A dynamic work environment where your ideas lead to tangible impact
Competitive salary and benefits package, including health insurance
Opportunities for professional growth and development within a global company
A supportive, diverse and inclusive culture focused on innovation and teamwork
comprehensive benefits package including pension and insurances

Hologic

We’re an innovative medical technology company whose purpose is to enable healthier lives everywhere, every day. While we discover and develop groundbreaking products and services that benefit everyone, we are especially passionate about those that advance women’s health and well-being. This allows us to be a company that prospers, grows and empowers women to experience healthier lives.None of this would be possible without the talent, skills and aspirations of our employees. Their expertise and dedication to developing and sharing more robust, science-based certainty drives our increasingly global presence, as well as a pipeline that responds to the unmet health and wellness needs of women, families and communities.What powers our growth across Breast & Skeletal Health, Diagnostic Solutions, and GYN Surgical Solutions is also what differentiates us: the exceptional and clinically proven ability of our products to detect, diagnose and treat illnesses and other health conditions earlier and better. This clinical superiority creates high expectations, which we fulfill by always challenging ourselves to improve health through better technology, education and market access. Our goal is to minimize doubt and maximize the confidence our customers and their patients have in their decisions and diagnoses.We work toward this goal every day, always aware that in an increasingly complex and competitive global environment, we must continually earn the trust of our customers and their patients. By focusing on women’s health while still delivering health benefits to everyone, we are setting a new standard of excellence that is strengthened by purpose, driven by passion and brought to life by our promise of more certain early detection and better health outcomes. To view our community guidelines, visit: www.hologic.com/social-media

Founded in 1985

Marlborough, Massachusetts, USA

6.7K employees (157 in marketing)

www.hologic.com