Copywriter at Puffy | London, UK

Puffy

Copywriter

London, UK (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own AI-powered copy creation and optimization, shaping prompts and workflows to rapidly generate conversion-focused content and to continuously improve performance through learning loops and shared best practices.

Own the copy generation, prompt engineering, and rapid variation for landing pages, emails, ads, and social content
Collaborate with CRO to design, analyze high-volume tests, using AI to generate hypotheses and variants
Build and maintain a central library of prompts, copy frameworks, and AI assets to scale learning

Job Description

Responsibilities

Craft & Refine AI-Powered Copy: Use generative AI tools to rapidly produce initial drafts and creative variations for landing pages, emails, ads, and social media, then apply your expert touch to edit, enhance, ensure brand alignment, and optimize for conversion
Master the Art of the Prompt: Develop and iterate on sophisticated prompts that translate customer insights, data, and brand guidelines into high-quality, conversion-focused outputs
Accelerate A/B Testing: Collaborate with the CRO team to design, launch, and analyze a high volume of A/B tests, leveraging AI to generate hypotheses and copy variants faster
Build a Smarter Content Engine: Analyze performance metrics to refine copy and feed learnings back into prompt libraries and AI workflows
Establish Best Practices: Stay at the forefront of AI copywriting technology and prompt engineering, documenting and sharing learnings for the entire marketing team
Manage Prompt & Asset Libraries: Curate and maintain a central library of high-performing prompts, copy frameworks, and content assets

Requirements

3+ years of experience in direct-response or conversion-focused copywriting, with a proven portfolio of results
At least 1 year of hands-on experience using generative AI tools in a professional marketing context to create and optimize content
Deep knowledge of CRO principles, A/B testing methodologies, and data analysis
Proficiency in prompt engineering: ability to guide AI to produce on-brand, persuasive, and contextually relevant content that meets specific conversion goals
An analytical and experimental mindset, with a passion for using data to find what works
Familiarity with AI-powered testing platforms/dashboards and analytics tools (e.g., Google Analytics)
Exceptional editing skills and a meticulous eye for detail
Ability to thrive in a fast-paced environment, managing multiple projects and adapting quickly

Benefits

Monthly performance bonuses (up to 10%)
Comprehensive medical, dental, and vision insurance
Generous Paid Time Off (PTO) + Public holidays
AI First organization with access to AI-native tool stack
Remote First: Work from the comfort of your home office
Learning & development opportunities
International team collaboration (14+ nationalities)
The Leaders Club: Opportunity for selection to an elite lifestyle transforming recognition program featuring premium wellness memberships, exclusive professional networking events, and annual leadership retreats
'We Are' Champion: Monthly recognition program with gift vouchers and company-wide celebration for exceptional contributions

Puffy

4.1 Glassdoor

For the Top 1%. The Builders. The Ambitious.Your potential is amplified by technology, and you thrive at the intersection of data, strategy, and speed. The right environment for you isn't just one that keeps up, but one that accelerates your growth and amplifies your impact.At Puffy, we're built for that velocity because we are an AI-First Team. We've designed our entire company around a single idea: to attract the world's most elite talent and provide them with an AI-native playground to do their best work. We believe that when you combine brilliant people with a culture of trust and cutting-edge tools, remarkable things happen.We are the Guide for your career's next chapter. Our plan is to provide you with:- A World-Class Team: Work alongside—and be challenged by—the most intelligent and driven people in the industry, drawn from a pool of over 18 nationalities.- An AI-Native Playground: We provide a state-of-the-art AI and data stack, giving you the tools to test, build, and deploy your best ideas in real-time.- Unrivaled Autonomy: We give you the ownership and resources to execute your best ideas quickly. We are a team of builders, not managers.- Global Hubs of Innovation: Whether you're in our AI-focused hub in tax-free Dubai or our creative center in Los Angeles, you'll be at the epicenter of what's next.Stop dreaming about your potential. Start building your legacy with us.Explore our open missions: https://careers.puffy.com/ See our team in action: https://www.instagram.com/puffycareers/

Founded in 2016

Los Angeles, California, USA

178 employees (15 in marketing)

puffy.com

66% recommend to a friend