Copywriter Lead at Boden | London, UK

Boden

Copywriter Lead

London, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own the brand voice across multiple channels and lead a creative team to deliver consistent, high-impact copy that blends fashion editorial flair with e-commerce goals.

Own storytelling across website, emails, catalogues, and social to drive engagement and sales.
Lead and mentor copywriters, fostering brave, high-quality creativity and efficient delivery.
Collaborate with brand, product, and marketing teams to ensure headlines and descriptions reflect the British Boden spirit while optimizing performance.

Job Description

Responsibilities

Bringing our unique Boden tone of voice to life across every channel — from website to emails to catalogues and social.
Leading and nurturing our talented team of copywriters — championing their ideas, sharpening their skills, and helping them flourish. Encourage a culture of bravery and outside the box thinking alongside technical excellence and efficiency.
Acting as the daily custodian of quality, consistency and brand brilliance. Ensure accuracy in sub-editing across all content.
Collaborating with brand content team, head of words (campaign), graphics, product and marketing teams.
Ensuring every headline, PLP description and campaign line not only makes our customers feel ‘seen’ but also drives engagement and sales. Full of British spirit and impossible to ignore.
Working hand-in-hand with marketing and e-commerce to make sure creativity and commerce live happily ever after.

Requirements

Strong experience writing and editing copy — ideally within fashion or lifestyle brands (journalistic / editorial background very welcome) and can understand the importance of tone of voice.
You've guided, mentored or managed junior talent before — and you know how to get the best from creative minds without dimming their shine.
You’ve always got a “bag of ideas” at the ready and can spin a brilliant campaign concept from a single spark.
You’re nimble, quick-thinking and comfortable juggling digital and print at a dynamic pace.
You’ve got your finger firmly on the pulse of fashion, trends-at-large and the competitive landscape — and you know how to make a brand stand out in it.

Preferred

Journalistic/editorial background is welcome

Benefits

Competitive salary & targeted annual bonus scheme
Generous Boden clothing allowance
30% discount on all current clothing ranges
25 days holiday annual, plus Bank Holidays
Online portal with an array of discounts on retail & entertainment
Virtual GP Service for you and your household
Free onsite parking and subsidised café

Boden

We’re all about happiness you can wear. Our story begins in 1991.Contrarian. How else would you describe a man who left a good job in the city – working in New York during its shiny ’80s heyday no less – to set up a mail-order clothes company at a time when buying things that got delivered was considered a bit, well, joke-worthy? Or was he just lucky – right time, right place, right instinct?Johnnie launched Boden with a hand-drawn catalogue featuring eight menswear styles he wanted in his own wardrobe (and wanted to order from his armchair). That was 1991, and back then, catalogues for stylish people who like stylish clothes weren’t really a ‘thing’ in Britain.Today, after a wild, unpredictable and exciting 30 years, Boden is a global company but it still has the same family vibes. It’s the opinion of the women in his life – his wife Sophie (who pushed him to follow his dream in the first place), his three discerning daughters and Johnnie’s new lovely female sidekick – Janet the dog – that he values over anything.Originality is also so very important, with every step taken to set Boden apart from the rest. Whether that’s hand-drawn prints, doing our best to make sure we don’t cut corners and even listing words we cannot use (we copywriters love a challenge). Attention to detail is everything, and it shows. Johnnie has also been adamant that every factory we use respects its workforce in the same way he respects his workforce at home. And that Boden uses as many recycled materials as possible.“His main piece of advice is always be yourself,” his daughter Katie adds. “I think we’re all flawed but that’s the one thing that we [the family] are – very honest. I just think you can’t go wrong by being honest.” And lastly? “He’s also never tried to be cool...which makes him cool.”Boden isn’t about fast fashion and fads. It never was. It’s about making clothes that put a smile on your face, for a long, long time.

Founded in 1991

GBR

898 employees (222 in marketing)

www.boden.co.uk