Responsibilities

• Write and manage website copy, blogs, expert articles, newsletters, physician newsletters, leaflets, sales copy, and campaign emails across the member portfolio
• Ensure every piece of content speaks in each member’s voice — not in a generic AI tone, not in your voice, but in theirs
• Sanity-check everything for accuracy, relevance, and authenticity before it moves to proofreading — if it reads like AI wrote it, it doesn’t leave your desk
• Write content that drives action — appointments booked, phones ringing, reputation growing — not just words on a pageUse AI as a Collaborator, Not an Engine
• Use custom GPT Assistants — fed by detailed Airtable knowledge bases for each member — for first drafts, ideation, brainstorming, and speed
• Treat AI output as a starting point, never a finished product. Your judgement, style, and expertise are what turn a draft into publishable content
• Know when AI helps and when it doesn’t — some content needs to be written from scratch, and you’ll know the difference
• Use AI for troubleshooting, experimentation, and exploring angles — then bring your own craft to the final piece
• Actively refine and improve the GPT Assistants over time — better prompts, better training data, better outputs
• Feed learnings back into the knowledge bases so the assistants get sharper with every piece of content you produce

Requirements

• Copywriting / content creation experience: 2+ years (required)
• AI-assisted content workflow experience: 1+ year (required)
• Content SEO awareness: preferred
• Work location: Hybrid (UK-based, with regular days from O&G HQ)
• Job type: Full-time

Preferred

• Experience working with US-based clients or writing for US audiences
• Experience in the hearing care or healthcare industry
• Experience with Airtable or similar knowledge management platforms
• Experience building or configuring custom GPT Assistants
• Experience in a marketing agency or productised service environment

Benefits

• Company events
• Health & wellbeing programme
• Life insurance
• Private medical insurance
• Work from home