Copywriter at Bally's Interactive | City of Westminster, Westminster, UK

Copywriter

City of Westminster, Westminster, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

Job Summary

Own multi-brand copy across gaming and entertainment style, shaping tone of voice and regulated copy while collaborating with Design, Brand, CRM and Compliance to land on-brand, compliant campaigns.

Content ownership: copy from brief to final delivery across digital, social, CRM, and OOH
TOV stewardship: adapt and apply brand voice across formats; maintain consistency across touchpoints
Collaboration and QA: work with Design, Brand, CRM, and Compliance; QA and proofreading; stay updated on ASA/CAP guidelines

Job Description

Responsibilities

Delivering engaging, on-brand copy across digital, social, CRM, OOH, and campaign formats for multiple brands.
Developing and executing copy from brief to final delivery, working within creative and compliance guidelines.
Adapting tone, register, and humour to fit each brand’s distinct voice, maintaining consistency across every touchpoint.
Writing clearly and confidently across formats, from long-form campaign copy to short UX microcopy.
Using AI-assisted writing tools to support ideation and drafting, applying your own judgment to shape and elevate the output.
Developing a working fluency in each brand’s tone of voice, building a genuine understanding of what makes each one distinct.
Applying TOV guidelines accurately across all outputs, flagging inconsistencies and suggesting improvements where relevant.
Supporting the maintenance and evolution of TOV documentation under the direction of the Head of Creative.
Working cross-functionally with Design, Brand, CRM, and Compliance to deliver campaigns on time and on brief.
Contributing to creative brainstorms and concept sessions, bringing copy ideas alongside the wider team.

Requirements

Copywriting experience in a marketing, agency, or in-house environment.
Strong written English with a clear, confident voice and genuine attention to detail.
Demonstrable ability to adapt tone across brands, audiences, and formats.
Experience delivering copy across digital and social channels, with some CRM or campaign exposure.
A collaborative working style with good instincts for creative feedback and self-editing.

Preferred

Experience writing for gaming, entertainment, sports, or another regulated consumer category.
Familiarity with AI writing tools and a willingness to integrate them critically into your workflow.
Working knowledge of SEO principles and experience writing with search intent in mind.
Some exposure to translation workflows or localisation tools, with an understanding of how copy adapts across markets.
An interest in brand strategy and tone of voice development.
Some exposure to compliance review processes or regulated-sector copy guidelines.

Benefits

25 days annual leave, plus the bank holiday allowance.
Health insurance.
Company share scheme.
Volunteering days.
Home office allowance.
Wellness or Gym allowance.
Flexi-block policy allowing you to work abroad for up to four weeks a year.
Enjoy free drinks after work every Wednesday and Thursday, with regular themed events and entertainment, plus a rooftop terrace to enjoy.
Annual Summer and Christmas parties.

Bally's Interactive

Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, with tens of millions of players across the globe and an unmatched ecosystem of products spanning across sports betting, iGaming and free-to-play.Our brands and sites include market movers and shakers like Jackpotjoy, Bally Bet Sportsbook, Vera&John, Virgin Games and many more. We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.

Founded in 2021

Providence, Rhode Island, USA

1.3K employees (159 in marketing)

careers.ballysinteractive.com