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5 marketing jobs

Avalara logo
3 days ago

Conversion Rate Optimization Manager

Avalara

USA (Remote)Full time
Wpromote logo
6 days ago

CRO Manager (Conversion Rate Optimization)

Wpromote

USA (Remote)Full time$69K/yr – $80K/yr
1-800Accountant logo
2 months ago

Conversion Rate Optimization Manager

1-800Accountant

USA (Remote)Full time$100K/yr – $120K/yr
PerfectServe logo
2 months ago

Website Experience and CRO Manager - US Remote

PerfectServe

USA (Remote)Full time$90K/yr – $120K/yr
The Motley Fool logo
6 months ago

Conversion Rate Optimization Manager

The Motley Fool

USA (Remote)Full time$100K/yr – $140K/yr

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5 jobs
Avalara logo

Conversion Rate Optimization Manager

Avalara

USA (Remote)

In-houseFull-timeSenior level
3 days ago
Wpromote logo

CRO Manager (Conversion Rate Optimization)

Wpromote

USA (Remote)

$69K/yr - $80K/yrAgencyFull-timeSenior level3+ years exp.
6 days ago
1-800Accountant logo

Conversion Rate Optimization Manager

1-800Accountant

USA (Remote)

$100K/yr - $120K/yrIn-houseFull-timeSenior level3+ years exp.
2 months ago
PerfectServe logo

Website Experience and CRO Manager - US Remote

PerfectServe

USA (Remote)

$90K/yr - $120K/yrIn-houseFull-timeMid level3+ years exp.
2 months ago
The Motley Fool logo

Conversion Rate Optimization Manager

The Motley Fool

USA (Remote)

$100K/yr - $140K/yrIn-houseFull-timeSenior level5+ years exp.
6 months ago
Avalara logo
Avalara

Conversion Rate Optimization Manager

USA (Remote)

Salary Not AvailableSenior LevelFull time

Posted 3 days ago

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Job Summary

Own end-to-end optimization of high-priority web experiences by turning data into hypotheses, plans, and actionable experiments, while partnering with Revenue Marketing, Revenue Operations, and Digital Production to drive improvements across paid and organic landing pages.

  • Lead ideation through analysis and reporting for CRO programs.
  • Collaborate across marketing, operations, and production to prioritize experiments and implement learnings.

Job Description

Responsibilities

  • Identify conversion opportunities across priority web experiences by using web analytics, behavior analytics, experimentation data, site search signals, and partner input.
  • Translate performance signals into clear hypotheses, user experience requirements, experiment plans, and decision recommendations.
  • Own experiment performance monitoring for assigned experiments and identify follow-up actions based on results.
  • Use a framework for identifying pages and experiences to optimize, with focus on top paid and unpaid landing pages and quick-response experimentation.
  • Manage assigned experiments from ideation through test planning, Adobe Target configuration, pre-launch quality assurance, launch support, analysis, and reporting.
  • Partner with Revenue Marketing to understand goals, prioritize requests, and define the business question each experiment or optimization effort should answer.
  • Partner with Revenue Operations when conversion signals suggest routing, lead flow, or qualification issues, while keeping routing ownership with Revenue Operations.
  • Support the monthly conversion rate optimization report and test reports, using artificial intelligence where it improves speed, quality, or insight.
  • Provide quick-turn analysis support, with focus on Contentsquare and other approved analytics tools.
  • Identify opportunities to improve site search through Coveo insights and related user behavior signals.

Requirements

  • Bachelor’s degree or equivalent experience.
  • 5+ years of experience in conversion rate optimization, digital strategy, experimentation, web analytics, product marketing, digital experience, or a related field.
  • Experience using data to identify optimization opportunities, form hypotheses, and recommend business actions.
  • Experience supporting or managing A/B testing programs, including test planning, launch readiness, performance monitoring, and reporting.
  • Experience with Adobe Target, Adobe Analytics, Contentsquare, Coveo, or similar experimentation, analytics, behavior analytics, or site search tools.
  • Experience defining user experience requirements for web experiences, landing pages, or digital journeys.
  • Experience partnering across marketing, operations, production, analytics, and stakeholder teams to move work from idea to implementation.
  • Strong written communication skills, including the ability to explain test results, tradeoffs, and recommendations clearly.
  • Ability to use artificial intelligence tools to improve speed, quality, analysis, reporting, and workflow efficiency while applying responsible, secure, and ethical practices.

Benefits

  • Total Rewards
  • Health & Wellness
  • Inclusive culture and diversity
Avalara logo

Avalara

3.5 Glassdoor

Avalara is the agentic tax and compliance leader. For more than two decades, Avalara has developed one of the most expansive libraries of tax content and integrations in the industry, supporting over 43,000 businesses and government entities across more than 75 countries. The company's purpose-built AI agents automate end-to-end compliance processes with greater precision, from tax calculations and return filings to exemption certificate management and beyond. For more information, visit Avalara.com.

Founded in 2004
Durham, North Carolina, USA
5.8K employees (240 in marketing)
www.avalara.com
60% recommend to a friend
68% CEO approval

Marketing Team

Marketing Team Size
187 (3% of company)
Median Career Experience
16 years
Median Tenure
5.1 years
Marketing Roles Posted (Last 30 Days)
4

People

HR / Recruitment

Matt E.
Matt E.
Talent Brand and Marketing Manager
At the company for 3 years 11 months

Marketing Leadership

Adrianna Burrows
Adrianna Burrows
Chief Marketing Officer
At the company for 1 year 3 months
Christyn Putulowski
Christyn Putulowski
Vice President, Revenue Marketing
At the company for 1 year 3 months
Kael Kelly
Kael Kelly
VP Marketing Operations and Growth Marketing
At the company for 14 years
Satish Kumar
Vice President Product Marketing
At the company for 4 years 9 months

Funding

Total Funding
$841M
Last Raise
$500M
Private Equity, 4 months ago

Funding History

  • Nov 2025
    Private Equity • $500M
  • Jan 2023
    Private Equity
  • Oct 2022
    Post IPO Debt • $38.6K

Traffic Signals

Monthly Visitors
1.9M
Monthly Google Ads Budget
$962.4K
Traffic Source Mix
Search
37.7%
Direct
55%
Referral
5.3%
Social
0.6%
Paid
1.3%

Headcount Trend

Current headcount: ~5.8K

Recent News

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Avalara Named a 2026 Buyer's Choice Award Winner by TrustRadius
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Avalara Announces $500 Million Investment Led by BlackRock
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