3 weeks ago
Conversion Rate Optimization Manager
1-800Accountant
USA (Remote)Full time$100K/yr – $120K/yr
Conversion Rate Optimization Manager
USA (Remote)
$100K/yr – $120K/yrSenior Level3+ years expFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own CRO and personalization across pages and paid landers with a data driven experimentation roadmap focused on on-site conversion for key segments.
- Own CRO: CRO and personalization strategy, analytics, and technology.
- Cross‑functional collaboration: Partner with Digital, Field, Content, PMM, and Web Marketing to launch landing pages and onsite experiences.
- Measurement and insights: Analyze test results, report outcomes, and translate learnings into ICP driven optimization and paid landing page efficiency.
Job Description
Own CRO and personalization across pages and paid landers with a data driven experimentation roadmap, focused on driving on-site conversion from key segments.
- Own CRO and personalization strategy, analytics, and technology.
- Develop and maintain an aggressive experimentation and insights roadmap.
- Execute continuous optimizations across web surfaces.
- Create personalized and highly targeted website experiences based on key segments and personas.
- Develop a deep understanding of our target audience to deliver the right message at the right time to the right audience.
- Spot and troubleshoot bugs and other issues within existing landing pages
- Analyze optimization performance and provide regular reports and analysis of outcomes and insights of tests.
- Own paid landing page performance and help increase efficiency from paid programs.
- Partner with Digital, Field, Content, PMM, and Web Marketing teams to launch new landing pages and onsite experiences to support a variety of marketing programs.
- Report frequently on what you are learning and share insights about our ICP and CRO activities.
1-800Accountant
3.9 Glassdoor
1-800Accoutant is America’s leading virtual accounting firm for small businesses. Our mission is to provide financial expertise to small businesses in every industry. Our services are powered by a mix of expert CPAs and technology, enabling businesses to minimize tasks while maximizing tax savings. This allows owners to focus their time and energy on growing their businesses while we handle the rest.Find open jobs at https://1800accountant.com/careers
Founded in 1999
New York, New York, USA
328 employees (15 in marketing)
74% recommend to a friend
78% CEO approval
Traffic Signals
Monthly Visitors
172.2K
Monthly Google Ads Budget
$1.1M
Traffic Source Mix
Search
31.2%
Direct
63.7%
Referral
3.9%
Social
0.4%
Paid
0.8%
Headcount Trend
Current headcount: ~328
Marketing Team
Marketing Team Size
13 (4% of company)
Marketing Roles Posted (Last 30 Days)
1