Content Writer

Belfast, UK (On-site)

£35K/yr – £38K/yrMid LevelContract

Posted 2 months ago

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Job Summary

Own content narrative across digital and offline channels, aligning tone, SEO-driven web content, and cross-functional collaboration to drive engagement and measurable campaign outcomes.

  • Content Strategy & Production: Drive insight-led content across campaigns, website, social, email, and marketing materials.
  • Voice & Localization: Adapt messaging and tone for regions and customer journeys, coordinating with regional teams.
  • SEO & Content Optimization: Write and optimize web copy using SEO best practices to boost visibility and conversion.

Job Description

Responsibilities

  • Developing engaging, insight-led content across digital and offline channels including campaigns, website, social media, email and marketing materials.
  • Writing clear, compelling and on-brand copy that supports commercial objectives and drives engagement across multiple markets.
  • Adapting messaging and tone of voice for different audiences, regions and stages of the customer journey.
  • Writing and optimising website content using SEO best practice to improve visibility, engagement and conversion.
  • Conducting voice-of-customer and content research to inform ideas and campaign development.
  • Reviewing content performance data and applying insights to improve effectiveness and engagement.
  • Collaborating with regional teams and copywriters to support translation, transcreation and approval processes.
  • Working cross-functionally with Marketing, Consumer Digital and regional teams to ensure consistency and customer focus.
  • Supporting the planning and delivery of photo shoots and creative production activity.
  • Applying tone of voice guidelines, while adapting content structure and channel optimisation within agreed standards.

Requirements

  • Proven experience as a Content Writer, Copywriter or similar role (portfolio required).
  • Experience creating content across digital, social, email and integrated campaigns.
  • Experience working within cross-functional marketing teams.
  • Experience using SEO principles and CMS platforms.
  • Experience with translation or transcreation for regional markets is desirable.
  • Degree in Marketing, Communications, Journalism or equivalent professional experience.

Nice to Have

  • Experience with translation or transcreation for regional markets is desirable.
Stena Line logo

Stena Line

Hi!On this page you’ll find a small piece of the big Stena Line world. Do you like what you see? Tell your colleagues. Don’t like what you see? Tell us.Stena Line was founded in Gothenburg 1962 and is one of Europe's leading ferry companies with approximately 40 vessels and 20 routes. In total we are approximately 8,750 employees. Stena Line is in an exciting period of change, when it comes to digitalisation and truly being an innovative forward-thinking company. We are constantly looking for people to join the Stena Line family and we believe that the journey starts with our employees.At Stena Line, we take good care of our customers, each other and all other valuable resources. We think of the big little things that can take us further and create an even greater experience for our customers. Step by step, Stena Line transforms the sea transport industry and moves towards our vision; Connecting Europe for a Sustainable Future.At Stena Line, we are friendly, supportive and we work as a team. In fact, we are more like family and friends to each other. The atmosphere at our company is straightforward, friendly and full of fun.One thing is for sure, conditions constantly change and no day at Stena Line is ever the same. Each one of us takes responsibility and perform with excellence – because we know that our hard work makes a difference and that challenges make us grow. It is up to us where we want to go next and how far we want to reach.Through Stena Line’s history, our commitment, knowledge and desire to always deliver a high quality service has taken us far. This is a family owned company and we are proud to contribute to a well-known brand with a good reputation. Working at Stena Line is also synonymous with a safe working environment and a good work-life balance.The journey starts with you.If you want to read more about us, please visit www.stenaline.com or www.stenalinefreight.com

Founded in 1962
Gothenburg, Västra Götaland County, SWE
3.6K employees (65 in marketing)

Traffic Signals

Monthly Visitors
194K
Traffic Source Mix
Search
28.3%
Direct
29.7%
Referral
24.3%
Social
0.5%
Paid
1.4%

Headcount Trend

Current headcount: ~3.6K

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