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89 marketing jobs

PatientPoint® logo
5 months ago

Content Strategy Director

PatientPoint®

Cincinnati, OH (Hybrid)Full time
Kalkomey Enterprises, LLC logo
6 months ago

Director of Content Strategy & Learning Operations

Kalkomey Enterprises, LLC

USA (Remote)Full time
Razorfish logo
6 months ago

Content Strategy Director (Freelance)

Razorfish

New York, USA (On-site)Temporary$97/hr – $125/hr
6 months ago

Director, Content Strategy

Quadient

USA (Remote)Full time
Clearly Filtered logo
6 months ago

Director of Content Strategy

Clearly Filtered

Rancho Santa Margarita, CA (On-site)Full time$170K/yr – $190K/yr
University of Delaware logo
6 months ago

Director, Content Strategy

University of Delaware

Newark, DE (On-site)Full time
American Chemical Society logo
7 months ago

Assistant Director, Digital Content Strategy

American Chemical Society

USA (Hybrid)Full time$150K/yr – $170K/yr
OrderlyMeds logo
7 months ago

Director of Content Strategy

OrderlyMeds

USA (Remote)Salaried Ft$145K/yr – $190K/yr
FleishmanHillard logo
8 months ago

Strategy Director or Group Strategy Director

FleishmanHillard

Colorado, USA (Hybrid)Full time$118K/yr – $240K/yr
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89 jobs
PatientPoint® logo

Content Strategy Director

PatientPoint®

Cincinnati, OH (Hybrid)

In-houseFull-timeDirector/executive5+ years exp.
5 months ago
Kalkomey Enterprises, LLC logo

Director of Content Strategy & Learning Operations

Kalkomey Enterprises, LLC

USA (Remote)

In-houseFull-timeDirector/executive6+ years exp.
6 months ago
Razorfish logo

Content Strategy Director (Freelance)

Razorfish

New York, USA (On-site)

$97/hr - $125/hrAgencyTemporaryDirector/executive
6 months ago

Director, Content Strategy

Quadient

USA (Remote)

In-houseFull-timeDirector/executive
6 months ago
Clearly Filtered logo

Director of Content Strategy

Clearly Filtered

Rancho Santa Margarita, CA (On-site)

$170K/yr - $190K/yrIn-houseFull-timeDirector/executive8+ years exp.
6 months ago
University of Delaware logo

Director, Content Strategy

University of Delaware

Newark, DE (On-site)

In-houseFull-timeDirector/executive6+ years exp.
6 months ago
American Chemical Society logo

Assistant Director, Digital Content Strategy

American Chemical Society

USA (Hybrid)

$150K/yr - $170K/yrIn-houseFull-timeSenior level5+ years exp.
7 months ago
OrderlyMeds logo

Director of Content Strategy

OrderlyMeds

USA (Remote)

$145K/yr - $190K/yrIn-houseSalaried-FtDirector/executive
7 months ago
FleishmanHillard logo

Strategy Director or Group Strategy Director

FleishmanHillard

Colorado, USA (Hybrid)

$118K/yr - $240K/yrAgencyFull-timeSenior level
8 months ago
Previous1…2345
PatientPoint® logo
PatientPoint®

Content Strategy Director

Cincinnati, OH (Hybrid)

Salary Not AvailableDirector/Executive5+ years expFull time

Posted 5 months ago

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Job Summary

Lead content strategy for consumer-health-focused campaigns, aligning with product goals and cross-functional teams.

  • Must-have: 5+ years in content strategy/marketing with consumer health focus.
  • Standout: Vendor management and cross-functional collaboration leadership.
  • Standout: Behavior-change content methodologies and medical terminology expertise.

Job Description

Responsibilities

  • Develop Content Strategies: Create and implement content strategies tailored to new product or strategic campaign launches. Align content plans with product goals, target audience insights, and overall marketing strategies.
  • Audience Research: Apply company research to understand customer needs, experience design and product requirements. Utilize these insights to inform content development and positioning.
  • Cross-Functional Collaboration: Work closely with sales, product managers, marketing teams, content editors and designers, and other stakeholders to ensure cohesive and compelling content that supports product launches and promotional activities.
  • Partnership Team Collaboration: Serve as content team point of contact for prioritized medical association collaborations to maximize value of overall engagement for the enterprise.
  • Content Planning and Execution: Develop strategic plans across product, partner or behavior change marketing priorities. Package and share activities to internal and external clients and customers.
  • New Vendor Management: Serve as the external and internal point person for New Content Vendor assessment, piloting, and contracting. Demonstrate ability to source new content vendors, evaluate offerings relative to our content approach and library, and drive engagement from initial outreach to final contract execution and content ingestion.
  • Innovation and Trends: Stay abreast of industry trends, content marketing best practices, and emerging technologies. Apply new ideas and techniques to enhance content effectiveness.
  • Content Measurement: Collaborate with data and analytics and insights teams to establish quality and quantitative measurement plans to gauge the effectiveness of strategic content campaigns and/or new concepts.
  • Competitive analysis: Serve as department SME regarding competitive content offerings in POC and our ability to position the PatientPoint offering in a differentiated way.
  • Content methodology/Behavior change expertise: Serve as the department SME regarding behavior change science and content creation methodologies that can enhance the effectiveness of content motivating patient action.
  • Creative concept/writing: Lead, shape and/or create fresh and creative approaches and copy for campaigns on key topics that span our product portfolio.

Requirements

  • Experience: Minimum of 5 years of experience in content strategy or content marketing, with a focus on consumer health content.
  • Strategic Thinking: Proven ability to develop and execute content strategies that drive engagement and meet business objectives.
  • Research Skills: Strong research skills to analyze data and harness insights on market trends, customer behavior, and competitive positioning.
  • Content Creation: Proficiency in creating diverse content types and adapting messaging for different audiences and channels.
  • Collaboration: Excellent teamwork skills with experience working across departments to align content with product and marketing goals.
  • Analytical Skills: Ability to analyze content performance data and make data-driven decisions to improve strategies.
  • Metadata and Technology Savvy: Experience and comfort with utilizing content management, creation and AI emerging tools and technologies and familiarity with applications of metadata to content libraries.

Preferred

  • Educational Background: Bachelor’s degree in Marketing, Communications, Journalism, or a health related field. Advanced degrees or certifications in content strategy or digital marketing are a plus.
  • Industry Experience: Experience in patient education, understanding clinical terminology, and general health education is highly valued. Focus on specific condition(s) a plus.
  • Technical Skills: Familiarity with content management systems (CMS), taxonomies, SEO principles, and digital marketing tools. Experience with analytics platforms (e.g., Google Analytics) is a plus.
  • Metadata Experience: Familiarity with medical codes is a plus (ICD-10, etc)
  • Portfolio: A portfolio demonstrating successful content strategies and executions for new products/initiatives or similar projects.

Benefits

  • We know you bring your whole self to work every day, and we are committed to supporting our full-time teammates with a comprehensive range of modernized benefits and cultural perks.
  • We offer competitive compensation, flexible time off to recharge, hybrid work options, mental and emotional wellness resources, a 401K plan, and more.
  • While these benefits are available to full-time team members, we strive to create a positive and supportive environment for all teammates.
PatientPoint® logo

PatientPoint®

4.3 Glassdoor

PatientPoint® is a leading digital health company that connects patients, healthcare providers and life sciences companies with the right information in the moments care decisions are made. Our solutions are proven to influence patient behavior and improve health outcomes, driving value for all stakeholders. Across the nation’s largest network of connected digital devices in 35,000 physician offices, PatientPoint solutions empower better health for more than 750 million patient visits each year. Learn more at patientpoint.com.

Founded in 1987
Cincinnati, Ohio, USA
938 employees (138 in marketing)
www.patientpoint.com
82% recommend to a friend
100% CEO approval

Marketing Team

Marketing Team Size
94 (10% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$140M
Last Raise
$140M
Private Equity, 3 years ago

Funding History

  • Jul 2023
    Private Equity
  • Jan 2020
    Private Equity
  • Jun 2017
    Private Equity • $140M

Traffic Signals

Monthly Visitors
30K
Monthly Google Ads Budget
$17.1K
Traffic Source Mix
Search
42.4%
Direct
43.8%
Referral
7%
Social
4.2%
Paid
2.5%

Headcount Trend

Current headcount: ~938

Recent News

PATIENTPOINT LAUNCHES 2025 PATIENT CONFIDENCE INDEX, UNDERSCORING IMPORTANCE OF DOCTOR-PATIENT TRUST & COMMUNICATION
Sep 22, 2025 • PR Newswire
Healthcare Dealmakers—UHG, Amedisys close merger; Walgreens acquired and more
Sep 5, 2025 • Fierce Healthcare
Private equity firm Advent International invests in PatientPoint
Sep 2, 2025 • Medical Marketing and Media
Advent International Acquires PatientPoint in Strategic Healthcare Network Transaction
Sep 2, 2025 • globallegalchronicle.com
Elizabeth Holmes
Sep 2, 2025 • Sourcery
M&A: U.S. DooH Network Patient Point Changes Ownership
Aug 28, 2025 • invidis.com
Advent To Buy Digital Point-Of-Care Network PatientPoint
Aug 28, 2025 • Pulse 2.0
Advent buys PatientPoint from L Catterton and Littlejohn to drive growth in digital health
Aug 26, 2025 • Private Equity Insights
Advent International acquires PatientPoint for nationwide growth
Aug 26, 2025 • Mobi Health News
Advent International to Acquire PatientPoint, Fuel Digital Health Network Expansion
Aug 26, 2025 • Built In
M&A: Advent International to Acquire PatientPoint in Strategic Deal
Aug 26, 2025 • HIT Consultant
Scoop: Advent buying PatientPoint for $1.4B-plus
Aug 26, 2025 • Axios
Five things you need to know today, and the melancholy of endings
Aug 26, 2025 • Seattle TechFlash
PatientPoint to be acquired by $94B Boston-based PE firm - Cincinnati Business Courier
Aug 25, 2025 • The Business Journals
PE investor Advent International picks up PatientPoint, a tech-enabled patient engagement company
Aug 25, 2025 • Fierce Healthcare
Advent International to Acquire PatientPoint, the Point of Change company, elevating healthcare through the nation’s largest digital point-of-care engagement network
Aug 25, 2025 • Advent International
Advent International to Acquire PatientPoint, the Point of Change Company, Elevating Healthcare Through the Nation’s Largest Digital Point-Of-Care Engagement Network
Aug 25, 2025 • Business Wire
Advent to snap up health tech firm PatientPoint
Aug 25, 2025 • pehub.com
Advent International to Acquire PatientPoint, the Point o...
Aug 25, 2025 • PharmiWeb
Advent International Buys PatientPoint
Aug 25, 2025 • Mergers & Acquisitions
Advent International to Acquire PatientPoint
Aug 25, 2025 • citybiz
21 Chicago Companies Redefining Healthtech
Jun 11, 2025 • Built In
Scoop: Health ad biz PatientPoint hires Jefferies for sale
Jun 4, 2025 • Axios
Renowned HCP influencer Dr. Mike headlines PatientPoint’s 2025 Upfront
May 14, 2025 • Medical Marketing and Media
PatientPoint Appoints Nicole Chambers to Lead Commercial Oncology Division
Apr 25, 2025 • citybiz
PatientPoint Names Industry Veteran, Nicole Chambers to Lead Commercial Oncology Division
Apr 24, 2025 • PR Newswire
Hyper-Targeting Meets Contextual Relevance: A New Era in Precision Patient Marketing
Apr 7, 2025 • FiercePharma
Revolutionizing Patient Marketing: How PatientPoint Precision is Transforming DTC Campaigns
Mar 24, 2025 • Fierce Pharma
PatientPoint
Mar 7, 2025 • Built In Chicago
Meet 16 Women Shaping the Tech Industry — and Inspiring Others to Do the Same
Mar 6, 2025 • Built In
24 Top Medical Tech Companies in NYC Transforming Healthcare
Feb 6, 2025 • FoundersToday
Sycamore Township-based health tech firm bolsters C-suite with two new hires
Jan 15, 2025 • Cincinnati Business Courier
PatientPoint Announces Strategic C-Suite Organizational Changes, Welcomes New Chief Operating Officer and Chief Marketing Officer
Jan 9, 2025 • PR Newswire
Sycamore Township-based PatientPoint announces partnership with NFL team
Dec 24, 2024 • Cincinnati Business Courier
PatientPoint Unveils New Interactive Solution to Streamline Care Team Communication
Oct 7, 2024 • PRNewswire
PatientPoint partners with MyHealthTeam to connect patients with online healthcare communities
Sep 27, 2024 • Mobi Health News
PatientPoint and the American Diabetes Association Collaborate to Highlight Diabetes Education
Jul 25, 2024 • Yahoo Finance
PatientPoint Receives Global Recognition at 45th Annual Telly Awards
Jun 12, 2024 • PRNewswire
Increasing patient confidence in the doctor's office through positive engagement ecosystems
Apr 26, 2024 • MobiHealthNews
Popular ArthritisPower® Patient Registry Expands Conditions and Becomes PatientSpot™
Apr 15, 2024 • Business Wire
PatientPoint Appoints Sean Slovenski as President to Drive Innovation and Growth
Apr 3, 2024 • PR Newswire
PatientPoint Expands Best-in-Industry Client Strategy, Analytics and Sales Teams
Jan 1, 1970 • PR Newswire
Kenwood Collection-based PatientPoint announces PatientPoint Foundation
Jan 1, 1970 • Business Journals
Analysis: PatientPoint Education, Technology Proven to Increase Mammograms by 45 Percent
Jan 1, 1970 • PRNewswire
PatientPoint Launches Audience Builder Precision Targeting Solution to Connect Life Science Brands to Every Possible Patient
Jan 1, 1970 • PRNewswire
PatientPoint Joins Florida Association of ACOs
Jan 1, 1970 • PR Newswire
Pursuing Passion, Not Practicality: How 14 Women in Tech ...
Jan 1, 1970 • Built In Chicago
Best-in-Class PatientPoint Content Honored with Inaugural Telly Awards
Jan 1, 1970 • PRNewswire
L Catterton extends 16-year ownership in Sycamore ...
Jan 1, 1970 • The Business Journals
L Catterton Announces Completion of Continuation Fund to Extend its Partnership with PatientPoint Health Technologies
Jan 1, 1970 • Morningstar
PatientPoint Acquires Rendia to Accelerate Expansion into Ophthalmology Specialty
Jan 1, 1970 • PRNewswire
PatientPoint Honored for Excellence in Employer Branding
Jan 1, 1970 • PR Newswire
PatientPoint's targeting tool aims to improve diversity in point ...
Jan 1, 1970 • Medical Marketing and Media
PatientPoint Buys Rendia
Jan 1, 1970 • FinSMES
Health IT company Rendia has been acquired by Ohio-based PatientPoint
Jan 1, 1970 • Technical.ly

Links

www.patientpoint.comLinkedInX (Twitter)Crunchbase