Responsibilities

• Own creative strategy for a user segment
• Develop and evolve the creative vision and content strategy for Perimenopause Mode
• Translate user needs, behaviours, and emotional drivers into content directions
• Ensure content supports key product goals: clarity, validation, and action
• Turn product experience into content: analyse existing product features (scores, tracking, insights) and identify content opportunities
• Collaborate with Product Managers to embed data, insights, and functionality into content
• Lead content ideation and production: partner with content creators to develop creative briefs, write or co-create scripts for video and motion content, own the end-to-end production process (internal and external teams), ensure high quality, consistency, and alignment with brand and product
• Build personalised content systems: work with engineers and product teams to define content logic and relevance algorithms; structure content for personalisation at scale; plan and deliver content batches aligned with user segments, needs, and lifecycle moments
• Drive experimentation and optimisation: use performance data to refine creative strategy and content direction; continuously iterate based on user feedback and engagement signals

Requirements

• 4+ years in creative production, content strategy, digital or social media
• Proven track record of producing video / motion / digital content at scale
• Strong creative thinking + storytelling (especially in engaging video formats)
• Ability to translate user insights into content strategy
• Experience writing briefs and scripts
• Understanding of content personalisation and user segmentation
• Comfortable working with data and performance metrics
• Deep empathy for users and the ability to think from their perspective
• Product mindset: sees content as part of the user experience, not just marketing
• Hands-on, proactive, and comfortable in a fast-moving environment
• Strong collaborator across product, tech, and creative teams

Nice to have

• Experience in health, wellness, or femtech
• Experience with algorithm-driven or personalised content systems
• Familiarity with UA / performance creatives and testing frameworks

Benefits

• Competitive salary and annual reviews
• Opportunity to participate in Flo's performance incentive scheme
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
• Accelerated professional growth through world-changing work and learning support
• In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
• 5-week fully paid sabbatical at 5-year Floversary
• Flo Premium for friends & family, plus more health, pension and wellbeing perks