Responsibilities

• Own the email marketing calendar – working with Head of Marketing to deliver email campaigns that align with broader content strategy. End to end self-sufficiency - build, deployment and reporting.
• Partner with sales on lifecycle journeys and campaigns that support commercial priorities.
• Build and optimise lifecycle nurture flows for MQL development to pull contacts through the funnel. Includes multi-step sequences for prospects based on interest and behaviour.
• Experiment with AI workflows to scale content personalisation, repurposing and campaign production
• Ensure continuity between email journeys and conversion experiences.
• Partner with sales as a marketer that is accountable for pipeline and revenue results, not just top of funnel metrics and engagement data.
• Own HubSpot email and lifecycle infrastructure— workflows, sequences, templates, smart content and reporting
• Develop and govern content taxonomy and tagging frameworks — ensuring content is structured for personalisation, segmentation, and reuse across channels
• Stay current on HubSpot capabilities and proactively identify ways to use new features or automation to improve efficiency and output
• Build and maintain a robust segmentation framework across our contact database, ensuring sends are relevant, targeted, and respect contact preferences

Requirements

• ~3 years of B2B email marketing experience, ideally in a subscription, SaaS, data or media environment
• Hands-on HubSpot proficiency — you've built workflows, managed lists, set up sequences, created templates, and pulled reports yourself
• A content engineering mindset — you think about content as structured, reusable infrastructure, not just individual assets
• Tech-minded — comfortable exploring new tools, using AI to improve efficiency, and thinking systematically about how content is created and delivered
• A data-first approach — you care about CRM data quality and take ownership of keeping it accurate and useful
• Commercially aware — you understand the connection between email activity and pipeline, and you report against it
• Collaborative and organised — you work well with sales, content and ops teams, and manage a busy calendar without dropping balls
• Naturally curious about AI — you’re already experimenting with tools to make marketing faster and smarter

Preferred

• Experience with ZoomInfo, LinkedIn Sales Navigator, or similar tools for data enrichment
• Exposure to AEO or SEO content structuring — understanding how content organisation supports discoverability

Benefits

• Competitive Salary
• 25 Days Holiday (fixed) + 1 day off for your Birthday
• 2 Mental health days per year
• Statutory Pension Contribution
• Salary Sacrifice
• Staff social events