Responsibilities

• Develop and execute comprehensive content strategies tailored for various digital channels, including social media platforms, websites, email campaigns, and blogs.
• Manage daily social media activities by creating, scheduling, and publishing engaging posts that align with brand voice and marketing goals.
• Design eye-catching graphics and multimedia content using Adobe Photoshop, Adobe Creative Suite, and other graphic design tools to enhance visual storytelling.
• Maintain and update content management systems, ensuring all content is optimized for SEO and user experience.
• Monitor website performance and social media metrics using Google Analytics and platform analytics tools; analyze data to refine strategies for better engagement.
• Collaborate with cross-functional teams to produce high-quality content including photography, videos, copywriting, and infographics that support marketing campaigns.
• Stay current with industry trends in content marketing, social media management, SEO best practices, and emerging digital tools to keep our strategies innovative and effective.

Requirements

• Proven experience in content management, social media marketing, or digital marketing roles with a strong portfolio of successful campaigns.
• Proficiency in SEO techniques, content creation tools, HTML/CSS basics, and content management systems such as WordPress.
• Skilled in graphic design software; experience with video editing is a plus.
• Excellent copywriting skills with the ability to craft compelling narratives tailored for diverse audiences.
• Familiarity with analytics tools like Google Analytics to measure campaign performance and optimize results.
• Strong organizational skills with the ability to manage multiple projects simultaneously while meeting deadlines.

Preferred

• Knowledge of B2B marketing strategies is advantageous; a proactive attitude towards learning new digital trends is essential.
• Experience with video editing is a plus.