Responsibilities

• Conversion-centric copy: Craft persuasive and compelling copy across digital campaign assets, including paid ads, emails, newsletters, and landing pages, to improve conversion rates. Collaborate on A/B testing initiatives to iterate on messaging for optimal performance and be effective at interpreting and incorporating feedback to reflect content performance metrics.
• Campaign content creation: Develop engaging and conversion-focused full-funnel content optimised for campaign personas and conversion goals, with a focus on seamless messaging from ad to landing page
• Research: Conduct in-depth research to ensure content is accurate and relevant. Leading to the creation of long form content, blogs & ebooks
• Customer stories: Manage the end-to-end development and delivery of customer stories. This includes creating project briefs, coordinating with internal stakeholders, working with an external storytelling agency, supporting agency-led interviews and/or conducting customer interviews where appropriate, overseeing content and asset production, and ensuring projects are delivered on time and to brand standards.
• Optimize copy for SEO: Conduct keyword research and apply best practices to content for search engine discoverability.
• Campaign blog content: Support the Senior Content Marketing Specialist in the planning and delivery of the blog programme, including topic ideation, content briefs, and the creation and editing of blog content to support campaign objectives
• Copy editing: Review and edit written content for grammatical accuracy, clarity, and adherence to our brand guidelines.
• Content calendar: Help maintain content calendar and ensure timely publication.
• Project management: Manage multiple deadlines effectively, delivering high-quality copy within specified timeframes.
• Keep up-to-date with industry best practices, emerging trends, and new technologies to continuously improve copywriting skills and contribute innovative ideas.