Responsibilities

• Content Planning and Execution: With the support of the wider Marketing team, feed into and execute a comprehensive, on-brand content strategy that aligns with Perform’s overall marketing goals
• Support the creation of an integrated editorial calendar, encompassing social media, website updates and email campaigns
• Monitor industry trends and competitor activity to keep Perform’s content fresh, relevant and engaging
• Content Creation and Production: Produce high-quality content (written, visual and video) that reflects Perform’s identity and speaks to our target audience
• Become a brand expert, gaining a deep understanding of Perform’s classes, teaching style and unique selling points
• Liaise with Perform Area Partners and Producers to schedule on-site visits for filming and photography, ensuring all necessary staff and parental consents are in place
• Write and edit compelling copy for social media posts, email newsletters and website pages, ensuring consistency in tone and style
• When needed, brief and manage external photographers/videographers, reviewing outputs for brand alignment and high production values
• Maintain and organise the digital content library for easy access and re-use of assets
• Social Media Management: Plan and execute social media activities as part of the broader content strategy

Requirements

• Proven experience in content marketing or a professional communications role (agency or brand-side).
• The ideal candidate will excel at producing engaging content, from planning and filming to final edits and publishing.
• You should be comfortable leading content projects independently, collaborating with a wider marketing team to ensure our brand message remains consistent across all channels (social media, website and email).
• You will also oversee social media as a key distribution channel, with a primary focus on crafting compelling content that resonates with our target audience.
• Creativity, attention to detail and IT proficiency are essential, as is a high standard of written English.
• An understanding of arts marketing or marketing to parents would be advantageous, though not essential.
• The Content Marketing Executive will join a small team and report directly to the Head of Marketing.
• Experienced applicants looking for part-time contracts may also be considered, at a minimum of three days a week.

Preferred

• An understanding of arts marketing or marketing to parents would be advantageous, though not essential