The Watches of Switzerland Group

Content Manager

Carlton, Stockton-on-Tees, UK (Unknown)

Salary Not AvailableMid Level

Posted 3 months ago

Job Summary

Own cross-channel content strategy and story delivery for Watches of Switzerland Group, shaping client journeys from awareness to loyalty across social, CRM and showroom touchpoints.

  • Content Ownership: Develop and execute brand storytelling and content plans across Group and partner brands with a premium client experience.
  • Performance & Optimization: Analyse channel data, report on results, and continuously refine content strategies in response to channel shifts and technology trends.
  • Collaboration & Governance: Align with retail/support teams, manage agencies, and ensure clear ownership and consistent execution across channels.

Job Description

Responsibilities
  • As the Content Manager, you will develop and deliver the content strategy across the Watches of Switzerland Group brands, creating client-centric content that drives awareness, engagement, consideration, sales and loyalty across owned marketing channels.
  • You will lead the social media, CRM, influencer marketing and tactical showroom content programmes, developing compelling brand storytelling for both Group and partner brands while ensuring a consistent, premium client experience across all touchpoints.
  • Working closely with retail and support teams, you will oversee content planning, execution and performance, maintaining clear ownership and alignment across channels.
  • You will also manage agency partners, analyse performance data and reporting, and use insights to continuously optimise content strategies in response to channel developments, competitor activity and emerging technologies.
Requirements
  • Significant experience in content marketing, CRM and social media management
  • Proven track record of delivering successful multi-channel content campaigns
  • Strong understanding of client engagement, retention and lifecycle marketing
  • Experience managing content calendars and campaign delivery
  • Ability to analyse performance data and translate insight into action
  • Strong stakeholder management and communication skills
  • Experience managing agencies and external partners
  • Great communications skills, written and verbal
  • Foresight to anticipate issues, set priorities and proactively develop strong relationships both internally and externally
Nice to Have
    Benefits
    • Holiday Purchase Scheme
    • 24/7 Employee Assistance Programme
    • 24/7 Virtual GP service
    • Share Save Scheme
    • Enjoy your Birthday Off
    • Free Wellbeing Tools
    • Generous Discount Scheme
    • Enhanced Maternity Pay

    Content Manager

    The Watches of Switzerland Group · Carlton, Stockton-on-Tees, UK · Unknown