Content Creator at Rowen Homes | Newcastle upon Tyne, UK

Content Creator

Newcastle upon Tyne, UK (Hybrid)

Salary Not AvailableMid LevelPermanent

Posted 1 month ago

The other 99% submit and hope. You're about to do something different.

Own multi channel content creation for an interiors brand with a strong link between creative output and commercial objectives.

Content ownership lead strategy, planning, and governance across brand storytelling and campaign content.
Shoot to publish across Instagram, TikTok and beyond with briefs, editing, and asset repurposing for paid, organic, email, and site use.
AI-enabled ideation, editing, captions, and asset repurposing to speed production and scale outputs.

Lead the content creation strategy for Rowen Homes, ensuring all content supports brand and business objectives.
Plan, create, film, photograph, edit, and deliver high-quality, UGC-style, multimedia content across all marketing channels to showcases our products, lifestyle inspiration, customer experiences, and the Rowen brand in our Rowen store.
Develop shoot strategies and plans, including the creation of briefs, itineraries, shot lists, mood boards, and creative concepts.
Repurpose existing content and optimise assets for use across paid social, organic social, website, email marketing, digital advertising, and print materials.
Manage and maintain organised content libraries and asset management systems.
Leverage AI tools to improve content ideation, planning, production workflows, editing, caption generation, and content repurposing.
Identify opportunities to increase efficiency through AI-driven content creation and automation tools.
Manage content creation across Instagram, TikTok, Facebook, LinkedIn, Pinterest, YouTube, and other relevant channels.
Develop and maintain publishing plans tailored to different audiences, platforms, and campaign objectives.
Stay up to date with social media trends, platform updates, emerging features, and industry developments.

Experienced in content creation, ideally working in a Marketing team.
Strong multimedia content creation and editing skills across photography, videography, and social media content.
Experience planning and delivering content shoots from concept through to final production.
Strong understanding of best practices across social media and paid advertising platforms.
Experience using AI-powered content creation, editing, and productivity tools.
Excellent copywriting, storytelling, and content planning skills.
Strong interpersonal, communication, and presentation skills.
Excellent organisational skills with the ability to manage multiple projects, priorities, and deadlines simultaneously.
Strong visual and creative judgement with a keen eye for detail and brand consistency.
Confident working independently while collaborating effectively within a wider marketing team.

Experience working within interiors, homeware, property, lifestyle, or design-led brands.
Proven experience creating engaging UGC-style and creator-led content.
Degree in Digital Marketing, Media, Communications, or a related discipline.
Experience working with influencers, content creators, or brand ambassadors.
Full UK driving license.