Responsibilities

• Lead social strategy and execution for all OneDome Group brands - consistent voice, distinct audiences, zero brand confusion.
• Turn “how to buy a home” into scroll-stopping, viral, helpful content for TikTok, Instagram, and Facebook.
• Make mortgages make sense. Make moving emotional. Make OneDome the undisputed leader in home buying social.
• Build and nurture thriving communities across Group brands—reply like a human, engage like a host.
• On LinkedIn: talk directly to mortgage brokers. Drive B2B pipeline through relationships, not ads.
• Partner with PR to handle sentiment shifts, customer queries, and crisis comms fast .
• Pivot strategy overnight based on data, news, or a meme that just dropped.
• Work with PR to amplify press wins, data stories, and company announcements.
• Partner with SEO to drive traffic to high-priority pages (yes, social can rank too).
• Brief and manage creators/influencers end-to-end—negotiation, content, performance analysis.

Requirements

• Proven experience as a Social Media Manager (fintech, proptech, or high-growth startup is ideal).
• Managed multiple brands or a brand portfolio without losing your mind—or your voice.
• Run creator/influencer partnerships from “nice to meet you” to “ROI was 4x.”
• Speak fluent analytics—you don’t guess, you let data dictate creative.
• Cross-functional with PR, SEO, Growth—no ego, all execution.
• Aesthetic + direction: you don’t need a full studio to make high-quality photo/video content. You can direct creators, use in-house tools, and still make it stop the scroll.

Preferred

• Proven experience as a Social Media Manager (fintech, proptech, or high-growth startup is ideal).
• Grown audiences in a fast-moving, regulated, or complex industry (fintech/proptech highly preferred).