Responsibilities
- Design and refine audience profiling frameworks, including survey architecture and segmentation logic
- Engineer and validate psychographic and behavioral models (e.g., HEXACO or similar frameworks)
- Develop scoring methodologies and ensure statistical integrity of outputs
- Evaluate model fidelity and improve predictive accuracy across audience systems
- Design testing frameworks to validate predictive models and audience tools
- Conduct A/B testing, back-testing, and experimental analysis against real-world consumer and campaign outcomes
- Define and track KPIs related to predictive accuracy, audience lift, and marketing performance
- Build repeatable validation protocols that ensure outputs remain credible, scalable, and measurable
- Apply machine learning and AI-enabled tools to consumer datasets
- Partner with engineering teams to operationalize models and audience segments within the broader product stack
Requirements
- Bachelor’s or Master’s degree in Statistics, Behavioral Science, Economics, Data Science, Computer Science, Applied Math, or similar quantitative field (PhD-level rigor a plus)
- 4–7+ years of experience in consumer insights, analytics, behavioral research, or data science
- Strong foundation in: Statistical modeling
- Survey design & psychometrics
- Audience segmentation and profiling
- Behavioral science and predictive modeling
- Proficiency in Python, R, SQL, or similar analytics tools
- Experience designing testing frameworks or validation systems for analytics or audience models
- Familiarity with AI-driven tools, modeling systems, or machine learning applications
- Experience working with large datasets and translating analytical findings into business outcomes
- Ability to operate independently and move projects forward without heavy oversight
Nice to have
- PhD-level rigor a plus
Benefits
- A competitive salary and great benefits package, including full medical, dental, and vision
- A matching 401(k)
- Paid maternity/paternity leave
- Pet insurance
- Monthly wellness benefits
- Annual education credit
- Unlimited PTO and paid holidays
- The opportunity to work with cutting-edge AI technologies
- A hybrid model (in-office Tuesday–Thursday each week)
